The most impactful advert I remember is a car with a man and his child pulls out into the main road, and another car is speeding so fast he can’t stop and gonna hit them, then time slows down and both men get out and have a conversation while cars are slowly moving still, and the man in the car with the kid begs the speeding man to avoid hitting the back of the car where the kid is and the guy who is speeding is saying I can’t stop I’m driving too fast. Then both sit back in cars and time goes normal again. Cars hit and the speeding man kills both of them. Super sad but good advert that gets you thinking
I'm Scottish, and seen these advertisements when tey first came out, and I roke my heart at them, you'd think I'd be used to seeing stuff like this, living in the UK
I get the feeling that American people generally and US society in particular would prefer not to see something sad or have reality put in front of them. But that means nothing will change and it’s someone else’s problem.
The versions of these from the 1970's and 1980's which were made by central UK government and known as public information films, were in some cases terrifying compared to these.
British adverts: If traumatising you with dead/dying/ghost children gets the point across, it was worth it.
The St John's ambulance (tree) is one of my favourite rug pulls ever.
I totally didn't have a crush on the Crisis girl back in the day. Honest.
My dad used to work with someone who had some serious health issues and a lot of time in hospital. He eventually got the all clear and was sent home, that evening his wife made him a meal and went for a bath. When she came down, she found him dead having choked on something. As you can imagine, that advert hit my dad rather hard.
We used to climb trees all the time when I was a kid and I think that the fear of letting kids figure things out, robs them of childhood. Kids usually don't die from falling 1 1/2 meters from a tree and men know how to call an ambulance.
British info ads are very intense, as for the cancer it a similar to one l had and the choking scares me and my wife. l am pleased that it effected you, it shows you have a good heart
From the 1960s to the late 1980s the British public was subjected to Public Service Advertisements, which were a horror show of the things that could happen in various situations. We had these sorts of ads; then there were all the ads on the dangers of playing in a farmyard, of climbing into a Electricly Substation, where it would show children being killed or severely injured. Broadcast on the early morning children's channels. Next, we had the Drunk driving and Speed awareness ads; these showed the terrible consequences of your actions in Brutal detail.
We also had anti-terrorism ads in Northern Ireland. The reason we had so many hard-hitting adverts like that was that you can tell people all day what's dangerous or what can happen because of your actions, but people don't listen; showing the brutal reality, for example, the Drunk driving and Speed awareness ads brought down road deaths significantly. People who watched these over and over carry the memories with them for the rest of their lives; If those ads saved one life, they did their job.