UK adverts frequently "tease" viewers by not even giving a clue as to what they're selling until right at the end. This does mean that our adverts appear more advanced, with them playing with our expectations. One thing you may well notice is that many UK adverts often allude to sex, in ways which aren't allowed in the USA. 2:45 Pepperami is a highly spiced "sausage", eaten cold as snack food. It wasn't selling so well until the advertisers came up with the "It's a bit of an animal" double meaning tagline, and the rough, violent, animated version. This was from the middle of the sequence of adverts using it, and suggested that a "civilised" version of the product would be considered a failure. 6:45 "What is that?" It's a fast (5 minute) hot snack based on noodles. It comes in a plastic tub. You peel back the lid, remove a sachet of additional flavour, pour in boiling water to a line formed by a step in the tub, re-close the lid, wait the required time, reopen the lid, open the sachet and add it to the now soft noodles, stir it with a fork, and eat it. It even comes in a range of flavours... or so I've heard, you won't find any in my kitchen. It gets mocked for not being a decent snack food, yet requiring more steps than a good snack should. It does have the advantage of being hot, a good thing in the UK climate. 9:35 "Why is he dressed like that?" Oh you poor innocent child. This guy is settling down to watch a "porn" video, and following his personal "kink" which apparently requires a wetsuit and knee pads. But the subject is a carbonated drink, which apparently uses phrases often spoken by porn actresses. Then, his wife returns and catches him.
These aren't bad, but I can remember a couple of adverts which make these look like American adverts for law firms.
The U.K. has restrictions on how much of an advert just states the product. Narratives have to be built around the product. Plus it gives work to unemployed art graduates.
The Yop advert the original song is called Gimmie Hope Jo'anna by Eddie Grant, it's actually about apartheid in south Africa, Jo'anna being Johannesburg.
2 years after this commercial, the Smiler at Alton Towers had a terrible accident, when two cars collided on the track. According to Wikipedia: "Two of the riders sitting in the front row required leg amputations. Other riders in the back suffered from varying degrees of injury, from whiplash to punctured lungs and shattered kneecaps. It took three hours from when the initial crash happened to when the riders were freed".
We like more subtle advertising in the UK, rather than just saying product information and prices. All the surreal stuff serves several purposes. Firstly it's memorable, which is good for the brand in general. Secondly it catches the attention of fans of odd, surreal films and shows like David Lynch movies and shows, so it makes an association for people who consider themselves to be more discerning and cultured. Thirdly by putting a comedic spin on the surrealism, it plays with people's sense of irony, both the fans of surreal fiction, and the people who think surrealism is pretentious and deserving of mockery. And then there's the puzzle element - can you figure it out - that amuses the audience in another way, inviting them to flex their brains.
yeah you need to use a bit of imagination to follow british and irish adverts... saying "potato", showing a picture of a potato and then going "mmmm" isn't really going to cut it over here...
2:45 Pepperami is a highly spiced "sausage", eaten cold as snack food. It wasn't selling so well until the advertisers came up with the "It's a bit of an animal" double meaning tagline, and the rough, violent, animated version. This was from the middle of the sequence of adverts using it, and suggested that a "civilised" version of the product would be considered a failure.
6:45 "What is that?" It's a fast (5 minute) hot snack based on noodles. It comes in a plastic tub. You peel back the lid, remove a sachet of additional flavour, pour in boiling water to a line formed by a step in the tub, re-close the lid, wait the required time, reopen the lid, open the sachet and add it to the now soft noodles, stir it with a fork, and eat it. It even comes in a range of flavours... or so I've heard, you won't find any in my kitchen. It gets mocked for not being a decent snack food, yet requiring more steps than a good snack should. It does have the advantage of being hot, a good thing in the UK climate.
9:35 "Why is he dressed like that?" Oh you poor innocent child. This guy is settling down to watch a "porn" video, and following his personal "kink" which apparently requires a wetsuit and knee pads. But the subject is a carbonated drink, which apparently uses phrases often spoken by porn actresses. Then, his wife returns and catches him.
These aren't bad, but I can remember a couple of adverts which make these look like American adverts for law firms.