The F1 Sponsorship Iceberg

F1 Yapathon

F1 Yapathon

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An F1 race is the only place the FBI’s most wanted, tobacco companies, and the Angry Birds share a marketing campaign. Yeah I’ll stand by that. After farming the internet’s archives for a few weeks, I reckon I’ve condensed the ENTIRETY of F1’s sponsors into a definitive iceberg. You know the drill. I’ll start with some mainstream sponsorship deals and progress towards the big leagues of nicheness.

And I assure you - this is as niche as it gets. Like I can wholeheartedly guarantee that even an F1 veteran won’t know all of them. Point is, there’s no shame if all of this sounds like a foreign language. I’ve frozen this iceberg accordingly so that all types of F1 fans will learn something; the OGs, diehards, and even the LARPERS - I’ve got you covered.

I’ll kickstart this iceberg with a little history lesson in F1 Sponsorship deals, and close out with some additional suggestions from the F1 Yapathon discord community. Here’s the server;

Discord : Discord: discord

Patreon : Patreon: F1Yapathon

Bachelor Thesis Survey : https://qualtricsxm5gkt6dc9s.qualtric...


Timestamps:
0:00 - Intro
1:15 - History Lesson
11:27 - Tip
17:10 - Surface
24:35 - Shallow Waters
29:10 - Deep Waters
34:10 - Bottom
39:52 - Discord



#f1 #iceberg #formula1 #sponsorship #motorsport