Nudgestock 2026 - Alex Edmans: Can We Trust Financial Markets?

Nudgestock

Nudgestock

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What if the biggest threat to your investments is not the market, but yourself?

Alex Edmans, Professor of Finance at London Business School and author of The Madness of Markets, unpacks the hidden clues revealing whether those who run the companies we invest in truly deserve our trust; and will show why successful investing requires us to interrogate people - including ourselves - as carefully as the numbers.

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Nudgestock is the world's biggest festival of behavioural science and creativity, where we inspire brands and people to impact the world.

Curated by Ogilvy Consulting, Nudgestock returns for its 14th year even bigger, bolder and better than before. The theme: Trust Issues.

Brands have trust issues. Institutions have trust issues. Consumers have trust issues. It's time to sort them out. In an AI era where seeing is no longer believing, trust has become one of the most valuable - and fragile - assets in business.

Starring our one and only Rory Sutherland plus world-leading thinkers in behavioural science, marketing and creativity, Nudgestock 2026 explores how trust is built, broken and rebuilt, and what brands must do to thrive in a low-trust world. Expect a day of provocative ideas, unexpected speakers and practical insights designed to energise and inspire.

Ready to sort out your trust issues?

For the full speaker list, details and more, visit www.nudgestock.com

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Nudgestock is brought to you by Ogilvy Consulting, the brand-led growth consultancy within WPP. We bring world-leading Behavioural Science together with Business, Brand and Marketing expertise to generate transformational growth for our clients.

With proprietary tools, proven experience, expert insights and the power of Ogilvy creativity, we unlock the hidden 'psychological power' within our clients' brands.

Email daniel.bennett@ogilvy.com to work with us.

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www.nudgestock.com