The Beauty Premium for Gen-Z Males

Donna

Donna

211,448 views

There seems to be an increasing number of males from Gen-Z who seem to care about their appearance more than previous generations. This has been made apparent due to the rising trend of Looksmaxxing. Quite a few creators and journalists have attempted to explain its rise, and today I am attempting to do the same. Is there something in today’s world that has caused this prioritization in appearance?

Male Voice Actor: Christian Menza

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YouTube: designingdonna
Twitter: Twitter: PsychedIRL
Instagram: Instagram: psychirl

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MAIN SOURCES:
https://web.mit.edu/curhan/www/docs/A...
Beauty Pays: https://www.jstor.org/stable/j.ctt7sjgz
https://www.bbc.com/news/blogs-trendi...
Pick Up Artist Hate: Medium: the-pickup-artists-of-puahate
The Looksmaxxing Rebrand: https://journals.sagepub.com/doi/10.1...
https://slate.com/human-interest/2014...
Infants prefer attractive Faces
https://psycnet.apa.org/record/2007-0...
https://www.nytimes.com/2014/10/30/fa...