Why did Schwinn, the king of bicycles once admired by children all across America, disappear? And how did Shimano, a 12-tsubo (approximately 40 square meter) factory in Sakai, founded around the same time, become a "parts empire" that dominates the world of bicycles?
In 2026, the death of this king is once again brought to light by the film "No Hands." This documentary compiles the quiet struggle that continued behind the scenes for 100 years.
*Some of the audio and images in this video are AI-generated.
00:00 Opening: Three Incidents
01:41 Chapter 1: The King of America
04:19 Chapter 2: The Sakai Factory
09:10 Chapter 3: Conflicting Destinies
15:18 Chapter 4: The Death of the King and the New King
22:42 Chapter 5: The Invisible Empire
26:53 Chapter 6: The Wind Blowing Through the Empire
33:07 Finale: Will the Empire Continue?
【SPECIAL THANKS】
To all the cyclists who love Rokko and kindly cooperated in filming their beloved bikes for this video, thank you so much!
#Shimano #SHIMANO #RoadBike #Bicycle #Cycling #BicycleLover #RoadBikeLover #BicycleHistory #CorporateHistory #JapaneseCompany #SakaiCity #Osaka #DURAACE #ULTEGRA #AnbutterChannel
This video was independently compiled and written based on the following publicly available materials, news reports, and books.
[Books]
"Shimano: Bicycle Parts That Conquered the World" by Kazuyuki Yamaguchi (Kobunsha Shinsho)
[Official/Primary Sources]
Shimano 100th Anniversary Website https://www.shimano.com/jp/100th/
Shimano Company History https://www.shimano.com/jp/company/hi...
Shimano Financial Statements/Securities Report (IR BANK) https://irbank.net/E02257/pl
U.S. Consumer Product Safety Commission (CPSC) Crankset Recall Announcement (2023) https://www.cpsc.gov/Recalls/2023/Shi...
U.S. Supreme Court Judgment: United States v. Arnold, Schwinn & Co. (1967) https://www.courtlistener.com/opinion...
Japan Bicycle Industry Promotion Association document https://jbpi.or.jp/wp-content/uploads...
Sakai City Library local history materials https://www.lib-sakai.jp/link/pf/pf02...
[News/Articles]
Nikkei Shimbun (2026) https://www.nikkei.com/article/DGXZQO...
Nikkei Shimbun (2018) https://www.nikkei.com/article/DGXMZO...
Toyo Keizai Online "Why can Shimano win globally?" https://toyokeizai.net/articles/-/162292
Harvard Business School textbook "Shimano and the High-End Road Bike Industry" (2006) https://www.hbs.edu/faculty/Pages/ite...
Cycle World magazine, September 1983 issue, "Gentlemen, Today We Stop" https://magazine.cycleworld.com/artic...
WBEZ Chicago (Schwinn and Chicago's History) https://www.wbez.org/curious-city/202...
VeloNews (Schwinn files for bankruptcy in 2001) https://www.velonews.com/2001/07/news...
Cyclingnews (Shimano pays $11.5 million in recall-related payments) https://www.cyclingnews.com/cycling-t...
Velo (2026 World Tour Component Power Map) https://velo.outsideonline.com/road/r...
Velo (Jumbo-Visma's move to SRAM confirmed - 2022) https://velo.outsideonline.com/gear/t...
Variety (Movie 'No Hands', 2025) https://variety.com/2025/film/news/la...
BikeRadar (Movie 'No Hands') https://www.bikeradar.com/news/no-han...
Cyclist Magazine (Shimano Factory Visit) https://www.cyclist.co.uk/in-depth/in...
Collectors Weekly (History of the Mountain Bike) https://www.collectorsweekly.com/arti...
[Technological History/Corporate History Materials]
Disraeli Gears (Site of derailleur history, history of DURA-ACE) https://www.disraeligears.co.uk/site/...
Sheldon Brown (Bicycle technology history materials) https://www.sheldonbrown.com/shimano....
Marin Museum of Bicycling / Mountain Bike Hall of Fame (History of Repack) https://mmbhof.org/mtn-bike-hall-of-f...
Made in Chicago Museum (Schwinn Company history) https://www.madeinchicagomuseum.com/s...
• FundingUniverse (Shimano Corporate History) https://www.fundinguniverse.com/compa...
• FundingUniverse (Schwinn Corporate History) https://www.fundinguniverse.com/compa...
Why did Schwinn, the king of bicycles once admired by children all across America, disappear? And how did Shimano, a 12-tsubo (approximately 40 square meter) factory in Sakai, founded around the same time, become a "parts empire" that dominates the world of bicycles?
In 2026, the death of this king is once again brought to light by the film "No Hands." This documentary compiles the quiet struggle that continued behind the scenes for 100 years.
*Some of the audio and images in this video are AI-generated.
00:00 Opening: Three Incidents
01:41 Chapter 1: The King of America
04:19 Chapter 2: The Sakai Factory
09:10 Chapter 3: Conflicting Destinies
15:18 Chapter 4: The Death of the King and the New King
22:42 Chapter 5: The Invisible Empire
26:53 Chapter 6: The Wind Blowing Through the Empire
33:07 Finale: Will the Empire Continue?
【SPECIAL THANKS】
To all the cyclists who love Rokko and kindly cooperated in filming their beloved bikes for this video, thank you so much!
#Shimano #SHIMANO #RoadBike #Bicycle #Cycling #BicycleLover #RoadBikeLover #BicycleHistory #CorporateHistory #JapaneseCompany #SakaiCity #Osaka #DURAACE #ULTEGRA #AnbutterChannel
This video was independently compiled and written based on the following publicly available materials, news reports, and books.
[Books]
"Shimano: Bicycle Parts That Conquered the World" by Kazuyuki Yamaguchi (Kobunsha Shinsho)
[Official/Primary Sources]
Shimano 100th Anniversary Website https://www.shimano.com/jp/100th/
Shimano Company History https://www.shimano.com/jp/company/hi...
Shimano Financial Statements/Securities Report (IR BANK) https://irbank.net/E02257/pl
U.S. Consumer Product Safety Commission (CPSC) Crankset Recall Announcement (2023) https://www.cpsc.gov/Recalls/2023/Shi...
U.S. Supreme Court Judgment: United States v. Arnold, Schwinn & Co. (1967) https://www.courtlistener.com/opinion...
Japan Bicycle Industry Promotion Association document https://jbpi.or.jp/wp-content/uploads...
Sakai City Library local history materials https://www.lib-sakai.jp/link/pf/pf02...
[News/Articles]
Nikkei Shimbun (2026) https://www.nikkei.com/article/DGXZQO...
Nikkei Shimbun (2018) https://www.nikkei.com/article/DGXMZO...
Toyo Keizai Online "Why can Shimano win globally?" https://toyokeizai.net/articles/-/162292
Harvard Business School textbook "Shimano and the High-End Road Bike Industry" (2006) https://www.hbs.edu/faculty/Pages/ite...
Cycle World magazine, September 1983 issue, "Gentlemen, Today We Stop" https://magazine.cycleworld.com/artic...
WBEZ Chicago (Schwinn and Chicago's History) https://www.wbez.org/curious-city/202...
VeloNews (Schwinn files for bankruptcy in 2001) https://www.velonews.com/2001/07/news...
Cyclingnews (Shimano pays $11.5 million in recall-related payments) https://www.cyclingnews.com/cycling-t...
Velo (2026 World Tour Component Power Map) https://velo.outsideonline.com/road/r...
Velo (Jumbo-Visma's move to SRAM confirmed - 2022) https://velo.outsideonline.com/gear/t...
Variety (Movie 'No Hands', 2025) https://variety.com/2025/film/news/la...
BikeRadar (Movie 'No Hands') https://www.bikeradar.com/news/no-han...
Cyclist Magazine (Shimano Factory Visit) https://www.cyclist.co.uk/in-depth/in...
Collectors Weekly (History of the Mountain Bike) https://www.collectorsweekly.com/arti...
[Technological History/Corporate History Materials]
Disraeli Gears (Site of derailleur history, history of DURA-ACE) https://www.disraeligears.co.uk/site/...
Sheldon Brown (Bicycle technology history materials) https://www.sheldonbrown.com/shimano....
Marin Museum of Bicycling / Mountain Bike Hall of Fame (History of Repack) https://mmbhof.org/mtn-bike-hall-of-f...
Made in Chicago Museum (Schwinn Company history) https://www.madeinchicagomuseum.com/s...
• FundingUniverse (Shimano Corporate History) https://www.fundinguniverse.com/compa...
• FundingUniverse (Schwinn Corporate History) https://www.fundinguniverse.com/compa...
今回はチャンネル登録者さん以外の方にもたくさんご覧いただき、また今後の動画作りの参考になるご意見もたくさん頂戴しました。
皆さんからのコメントが、次の動画を作る大きなモチベーションとヒントになっています😊
皆さんとシマノさんとの思い出や、印象に残っている製品などがあれば、ぜひコメントで教えてください!
これからも自転車に関して楽しんでいただける動画を作っていきます🚴✨
🚴あんばたー🚴
▼編集後記▼
栄え続ける企業もなければ、永遠に頂点に立ち続ける企業もありません。
技術も、規格も、市場も、人の価値観も変わっていく。
シマノほどの企業であっても、その流れの外にいるわけではありません。
ある時代の革新が、次の時代には古いものになる。
小さな町工場が世界企業となり、その世界企業がまた新しい変化を迫られる。
そこに「繁栄」や「衰退」という言葉を当てはめるだけでは、本当の姿は見えてきません。
大切なのは浮き沈みそのものではなく、その企業がどう変化と向き合ってきたのか。
そして企業を変えていくのは、時代でも技術でもなく、
結局は私たち一人ひとりの選択なのかもしれません。
何を買い、何を選び、何を手放すか。
その積み重ねが市場となり、企業を動かしていく。
これは自戒でもあります。
うまくいっている時には何もかも正しく見え、逆風が吹けば何もかも間違っていたように見える。
私自身、その瞬間の印象だけで歴史を見てしまいそうになることがあります。
だから私は、持ち上げるためでも、否定するためでもなく、
なぜこの企業はここまで来たのか。そして今、どこへ向かおうとしているのか。
その変化そのものを見つめていたいと思っています。
この動画が、一企業のヒストリーを知って終わるのではなく、
そこから何かを自分自身のこととして持ち帰ってもらえるものになっていたら嬉しいです。
企画・構成・脚本:ジャム
※動画内の字幕に一部誤字脱字がございます。申し訳ございません🙇