There's a reason most big businesses do not want the owners, board members, or CEOs to be doing social media or press by themselves. That's why they pay money for the marketing, PR and sometimes legal teams. To try and prevent these sorts of crash outs.
They could have easily saved their business after that video she filmed, but they made it so much worse with their responses 😅

Right……if they are married…. It’s their business. He’s trying to claim she has nothing to do with HIS business so don’t punish HIM for HER actions.

Wow, that guy's crash out was diabolical.

this is why so many people are scared to go to the gym

At this stage of the game, posting things like that on social media is no longer a mistake. You take a gamble that people will either like it or not and you are fully aware of the consequences of both choices.

He didn’t delete it, it got taken down because of community guidelines so he would of left it up according to the comment he left with the community guidelines screen shot

He IS the other side of the internet. People who are bullies and hypocrites will have the biggest crash outs when a mirror is held up to them.
Revenge over regret, hysteria over dialog; the mask will always slip when their nasty behavior blows back into their faces.

That video he deleted gives me, “I don’t really care and my business is likely to fail any day now,” vibes.

The contrast between the videos "please help me I'm vulnerable" and "eff off you woke left losers" is completely insane. Way to make it abundantly clear to everyone that your first video was a complete act and completely disingenuous.

So they went viral for sad-fishing that their business is doing bad……do they not know how businesses work? Or were the influencers who sold them a 5-step course on how to start a brand not gonna tell them that they need to do market research/advertising to make sure people know about their products……and the only businesses class i’ve taken was entrepreneurship 101 in high school 🤷🏽‍♀️

May this type of person never cross my path 😐

the way Perth is always at the scene of the crime 😭🤚

The DARVO is strong with these two people. I’m glad I don’t know them IRL

They think they should be "more cautious of what they post"? Or maybe they shouldn't be taking disparaging videos in the first place.

Whenever someone markets their brand as “a community” I get the ick because we all know what they mean is “customers who feel emotionally invested in us who we expect to support us no matter what”

Bonus points if it’s a fitness brand because 9/10 fitness brands and influencers are big bullies

edit after the guys mask off moment: AND THERE IT IS! "everyone does it!" sir, i don't know how to tell you that is the exact opposite of what people want to hear regarding your business. he just confirmed to everyone that even if his wife's video hadn't gone viral, that she would be doing that sh*t (and is probably) all the time. that their entire "community built on supporting people in their fitness journey" is bullshit

What did he think that crashout is going to achieve? 🥴

Wow. The majority of the people he is ripping into are women.
What an utterly vile man.

When people tell you who they are etc.

Connor does not understand the way trademarking, or libel, defamation and slander laws work.

Certainly some of those (written) comments are nasty.
As a business owner there will always be someone who doesn’t like what you do.
You delete and ignore.

They just aren’t built for owning a business IMO.

Grown ass people saying “it’s my first time living 🥺” makes me want to make it their last

The video he deleted gives me massive knee jerk reaction and high school bully vibes. I understand he’s been through a bit recently,  but maybe some time off social media was the answer. Record the video, but maybe step away before you post for 24 hours and think about it

29:21 …so her twin brother is not at the family dinner? He’s across from them at a gym? Suuure. Was that excuse put together by ChatGPT?