The road bike craze that once filled the Han River every weekend—why has it become so quiet now?

In this video, we analyze:
✔ The real reason the bicycle market collapsed
✔ Structural problems that have not recovered even after the COVID-19 boom
✔ The result of skyrocketing prices, an upgrade culture, and consumer vanity
✔ The ‘concept of ownership’ changed by Ttareungi and shared bicycles
✔ And even why the younger generation is not choosing bicycles.

We analyze these topics based on data and real-world examples.

In particular, rather than simply stating that the trend is over,
👉 we examine how price, culture, consumption patterns, and the emergence of substitutes have intertwined
👉 and why cycling is no longer an ‘entry-level hobby.’

Ultimately, there is only one important point.

It is not that bicycles have disappeared,

but that the very structure that kept people riding has collapsed.

And this is not just a story about bicycles.

It is a typical structure that shows why once-popular hobbies like golf, camping, and fishing are collapsing.

If you watch this video, you will understand why you no longer reach for the bicycle parked on your veranda.

Are you still riding your bike?