this mv needs to go viral or kpop is lost😭

Artms is throwing a "Club Night" in Seoul next week, where they're serving cocktails like Love Choerry Potion, Hot Lips and Heejin On The Rock. They say it's the 1st ever Club Night thrown by a Kpop group, Modhaus obsessed with being 1st as usual. Loona's biggest drinkers are in Artms so it's probably their idea LOL. Dress code is "wings", if you don't wear wings they'll give you wings instead of a free drink 😂

At their showcase the members said they want to be artists instead of kpop idols, and Kim Liip called it "tour-dols" so that they mainly focus on art/music and touring like artists in other music genres.  Instead of "idol content" (that's tripleS's role), they prioritise work in the studio and touring. Their CEO Jaden believes touring helps to improve their performance skills and chemistry, which is why the young tripleS members are sent on world tours early.  Their stage presence and dance skills on their recent tour improved a lot since Loona, and they even tour with their choreographer as one of their dancers.

Also Artms lore is connected to tripleS's title tracks...tripleS is Loona and Artms's little sister.

Club Icarus just outsold DALL and Flip That with 65k copies for first day sales (now 151k copies after 1st month).  For the arts and maybe a little for the charts too.  The Icarus choreo ending with the single wing formation and Heejin - the creator of the Loonaverse in the lore - at the top of the wing is so nostalgic and iconic

The phrase that wasn't subtitled is just what was said in the beginning "How can I get revenge on my mother?"

dance sequence is CRAZY

Magnum opus is what I would use to describe this MV. Everyone involved in making it a reality, cooked.

As a second gen kpop baby, I AM LIVING THIS REVIVAL OF DRAMA MV'S

15 minutes?!?!?! What have I been missing omg

Can't spell Artms without the ART!!!

Lore how I interpret it:
I believe the girl on all the milk cartons is a girl that starred in Virtual Angel as like someone who is obsessed with Artms (the angels) and follows them religiously.  You can see in the MV, they were hypnotized by the TV, even one girl kissing it when Choerry was on screen.  At the end of Virtual Angel, all the five girls come together and start glowing, almost as if turning into a creature.  It looks very similar to the "mother" up in the sky that Jinsoul shoots.  It also shows one of the girls are the end laying on the asphalt below.  That could be the same girl that was killed at the start here.
Also, the beginning (when the girl dies) reminds me a lot of the TripleS Girls Never Die MV when Seoyeon and Jiyeon jumped off the roof at the end.  The girl in this MV is wearing the same black wings.  Also, after Jinsoul "dies" after the lightning strikes her, a black bird flies over top of her.  When someone dies or almost dies in GND, a black bird flies over them too.
When Haseul is in the TV, 5 people are running around her, most likely the five "missing" girls.  She (and Kim Lip and Choerry and Heejin) is trying to connect with the girls to either get them out and maybe Jinsoul wants to kill them?  I don't know what their plan is.
I've heard another theory that Jinsoul is in an alternate universe, which explains why all the weirdest things happen in her scenes.  She is probably the bird at the start who never got wings and that's why she's trying to kill the "mother", the planes are birds, the witch is in her universe, etc.
Those are just my thoughts!

It’s interesting how they showed the members in the cinematic prelude in reverse debut order but I have no idea what it means

the match cuts were literally insane. i have no idea how they managed to make them so seamless

They snuck in the LALALAs in Icarus like tripleS.  I almost thought I'd see S1 Seoyeon or S24 Jiyeon's faces when they shot the black birds.  Artms is tripleS's big sister, the tripleS members look up to them.  Though what's crazy is Heejin and Choerry are the same age as 3 tripleS members.  Heejin was 15 when she was picked as 1st Loona girl for Vivid 🤯

As for the images of "angelic beings" in all of the MV: They are not evil, they just how those beings should be: weird, scary and creepy.

Artms once again proving that art and creativity should be pushing the genre. And not these mediocre capitalist corporations that only want profits.

Digipedi using the same bird chirping soundbite from Eclispe at 16:13

I feel like Pixy is the only other group that even tried to do anything like this. Genuine cinema.

Hands down probably one of the best MV's I have ever seen in all my years of Kpop... the transition to each member was flawless

Since I found Nmixx I haven't really been paying attention to anything else Kpop.  So I actually had no idea about what happened to Loona and how this group formed.  So thanks to you I now know that one of my favorite Kpop artists (Kim Lip) is still performing.  So, thanks!