Are you posting regularly on LinkedIn but wondering why fewer people seem to be seeing your content?

In this episode of Visibility with Purpose, Lynnaire Johnston and Sigrid de Kaste explore why declining organic reach doesn’t necessarily mean your LinkedIn visibility is declining too – and why impressions may be the wrong measure to focus on.

They discuss the difference between reach and meaningful visibility, why engagement and direct approaches can tell you far more than impression counts, and how commenting can extend your visibility beyond your existing network.

You’ll also hear why thoughtful comments can function like micro-posts, why replying to people who comment on your content matters, and why “post and ghost” wastes an opportunity to build genuine conversations and relationships.

The key message: visibility on LinkedIn is no longer simply about how many feeds your post appears in. It is about being recognised, remembered and creating opportunities for people to engage with you.

If your reach has fallen, that doesn’t automatically mean your LinkedIn strategy isn’t working. It may simply mean you need to look at visibility differently.

If this episode gives you something to think about or try, add your thoughts in the comments. And if you know someone else navigating the same questions about LinkedIn visibility, share the video with them.

Use the links below to connect with Lynnaire and Sigrid on LinkedIn and find out more about their work.
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Lynnaire Johnston helps senior professionals build visibility and authority on LinkedIn. Sigrid de Kaste works with business owners and professionals to grow their visibility and impact through strategic global networking. Together they host Online Visibility Through Strategic Networking weekly.

Sigrid de Kaste works with business owners and professionals to grow their visibility and impact through strategic global networking and Lynnaire Johnston helps executives and senior professionals build visibility and authority on LinkedIn®. Together they host Visibility with Purpose weekly.
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Want to connect?
🤝 Find Lynnaire Johnston at: LinkedIn: lynnairejohnston
🤝 Find Sigrid de Kaste at: LinkedIn: sigriddekaste
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Further resources
🔊 The Visibility Advantage Podcast - The Visibility Advantage Podcast
📥Free email newsletter – insights on executive visibility and LinkedIn strategy: https://linkability.biz/about-us/news...
📢 Check out Lynnaire’s leadership visibility blog posts - https://linkability.biz/latest-news
📢 Visit Sigrid’s website blog posts: https://stickybeakmarketing.com/blog/
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📕 Lynnaire’s Books
📘 Link∙Ability, 4 powerful strategies to maximise your LinkedIn success: https://mybook.to/y6xb
📘 Business Gold, building awareness, authority and advantage with LinkedIn company pages: http://getbook.at/BusinessGold

📕 Sigrid’s Invitation for you:
▶️ Step into my Virtual Board Room where Visibility builds Credibility and Credibility opens global doors.
▶️ Secure your Exclusive Guest Pass: https://www.0s4.com/r/KLYNVB