Royal Enfield was founded in Redditch, England, and went out of business there in 1970. A copy of its Bullet kept being built in Madras, India. Today the brand sells over a million motorcycles a year. This is the story of how it died, survived, and came back.

Chapters
0:00 The brand that refused to die
0:44 Redditch, 1891
1:39 From bicycles to the Bullet
2:54 Madras, 1949
4:02 Britain runs out of road
4:52 Frozen in time
5:46 Near death, 2000
6:40 The turnaround
8:27 A million motorcycles
8:58 The legacy


Notes
Some pictures are illustrative: a modern bike or a similar place stands in where no free image of the real subject exists.
Photos from Wikimedia Commons and clips from Pixabay, used under their licences.
Narration is a synthetic voice.

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