From the Original to the Original – 25 Years of MINI Design at the BMW Group
BMW Group
114,527 views
The classic Mini from 1959 barely changed for 40 years. Following BMW Group’s acquisition of Rover, the company faced a fundamental question:
How do you reinvent an icon without losing its soul?
In this film, Adrian van Hooydonk, Head of BMW Group Design, and Holger Hampf, Head of MINI Design, take us through 25 years of MINI Design at the BMW Group. From the design competition that shaped the first modern MINI in 2001, to the "Charismatic Simplicity" design language redefining the current MINI portfolio, this is the story of how we preserved an original and carried it into a new era.
20 Comments
Dont be remiss by not giving him credit. That’s plain wrong. I KNOW. Ive loved Mini all my life, from the Issigonis one onwards. And I own an R56 S.
From the Original to the Original – 25 Years of MINI Design at the BMW Group
BMW Group
114,527 views
The classic Mini from 1959 barely changed for 40 years. Following BMW Group’s acquisition of Rover, the company faced a fundamental question:
How do you reinvent an icon without losing its soul?
In this film, Adrian van Hooydonk, Head of BMW Group Design, and Holger Hampf, Head of MINI Design, take us through 25 years of MINI Design at the BMW Group. From the design competition that shaped the first modern MINI in 2001, to the "Charismatic Simplicity" design language redefining the current MINI portfolio, this is the story of how we preserved an original and carried it into a new era.