Nudgestock 2026 - The Difference Between Reach and Belief: J. Brooks
Nudgestock
4,012 views
Have marketers gotten better at finding people rather than moving them?
With all the targeting, optimisation and automation at our fingertips, J. Brooks, Founder and CEO of Glassview, argues that brands have confused scale with real influence and explores what neuroscience, when supported by cutting-edge neurotechnology, can teach us something the metrics can’t always show: how to know when you’ve really earnt the trust of a consumer.
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Nudgestock is the world's biggest festival of behavioural science and creativity, where we inspire brands and people to impact the world.
Curated by Ogilvy Consulting, Nudgestock returns for its 14th year even bigger, bolder and better than before. The theme: Trust Issues.
Brands have trust issues. Institutions have trust issues. Consumers have trust issues. It's time to sort them out. In an AI era where seeing is no longer believing, trust has become one of the most valuable - and fragile - assets in business.
Starring our one and only Rory Sutherland plus world-leading thinkers in behavioural science, marketing and creativity, Nudgestock 2026 explores how trust is built, broken and rebuilt, and what brands must do to thrive in a low-trust world. Expect a day of provocative ideas, unexpected speakers and practical insights designed to energise and inspire.
Ready to sort out your trust issues?
For the full speaker list, details and more, visit www.nudgestock.com
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Nudgestock is brought to you by Ogilvy Consulting, the brand-led growth consultancy within WPP. We bring world-leading Behavioural Science together with Business, Brand and Marketing expertise to generate transformational growth for our clients.
With proprietary tools, proven experience, expert insights and the power of Ogilvy creativity, we unlock the hidden 'psychological power' within our clients' brands.
Email daniel.bennett@ogilvy.com to work with us.
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#Nudgestock2026 #LiveStream #Live #Psychology #Nudgestock #BehaviouralScience #BehavioralScience #WisprFlow
www.nudgestock.com
1 Comments
Nudgestock 2026 - The Difference Between Reach and Belief: J. Brooks
Nudgestock
4,012 views
Have marketers gotten better at finding people rather than moving them?
With all the targeting, optimisation and automation at our fingertips, J. Brooks, Founder and CEO of Glassview, argues that brands have confused scale with real influence and explores what neuroscience, when supported by cutting-edge neurotechnology, can teach us something the metrics can’t always show: how to know when you’ve really earnt the trust of a consumer.
---
Nudgestock is the world's biggest festival of behavioural science and creativity, where we inspire brands and people to impact the world.
Curated by Ogilvy Consulting, Nudgestock returns for its 14th year even bigger, bolder and better than before. The theme: Trust Issues.
Brands have trust issues. Institutions have trust issues. Consumers have trust issues. It's time to sort them out. In an AI era where seeing is no longer believing, trust has become one of the most valuable - and fragile - assets in business.
Starring our one and only Rory Sutherland plus world-leading thinkers in behavioural science, marketing and creativity, Nudgestock 2026 explores how trust is built, broken and rebuilt, and what brands must do to thrive in a low-trust world. Expect a day of provocative ideas, unexpected speakers and practical insights designed to energise and inspire.
Ready to sort out your trust issues?
For the full speaker list, details and more, visit www.nudgestock.com
---
Nudgestock is brought to you by Ogilvy Consulting, the brand-led growth consultancy within WPP. We bring world-leading Behavioural Science together with Business, Brand and Marketing expertise to generate transformational growth for our clients.
With proprietary tools, proven experience, expert insights and the power of Ogilvy creativity, we unlock the hidden 'psychological power' within our clients' brands.
Email daniel.bennett@ogilvy.com to work with us.
---
#Nudgestock2026 #LiveStream #Live #Psychology #Nudgestock #BehaviouralScience #BehavioralScience #WisprFlow
www.nudgestock.com