The Creator Playbook Brands are Using to Print Millions (4 Formats)
Sweat Equity
7,193 views
Building a lucrative creator business is easy... if you know where to start. Every video should begin with research into winning formats, angles and hooks to stop the scroll. Watch the full episode for the rest of your process.
In this episode Brian covers:
Guinea Pig Content (trend testing)
How to tell a compelling story
Building desire and relatability through ungatekeeping
Competitor callout and trust jacking
The new creator community: Hit Makers
Enjoy!
📱Follow Us On Social:
--------------------
Instagram
Alex Instagram: alexgarcia_atx
Brian: Instagram: brian_blum
Twitter
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
Make ads that win (without getting lucky): https://motionapp.com
Turn your customer support into a revenue engine: https://www.richpanel.com/
-------------------
🔥Want Free Game?
Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
CHAPTERS:
00:00 — Intro
00:41 — Patterns That Go Viral: Guinea Pig Content
05:00 — Motion: AI-Powered Creative Analytics
05:36 — Patterns That Go Viral: Storytime
08:00 — Example of How to Create a Great Storytime
09:19 — Patterns That Go Viral: Ungatekeeping
09:43 — Our 'Sweat Equity' Goal
10:04 — Why Ungatekeeping Works: What Do People Feel?
10:50 — Build Desire and Create the Perfect Setup
12:13 — Leverage Specificity: Own Your Niche
12:55 — Ungatekeeping Examples
13:21 — How to Not Look Like an Ad
13:43 — Richpanel: AI-Powered Customer Service Tool
14:30 — Failed — Solution Prize
15:34 — Patterns That Go Viral: Competitor Callout
15:50 — Korean vs. American: Why It Works
18:00 — Trust Jacking
18:20 — Introduce These 4 Formats Into Your Creator Routine
18:50 — Why the Opportunity Is So Valuable Right Now
19:00 — How Creators Also Win by Using These Formats
19:59 — AI UGC: Does It Interrupt the Content Creation?
20:20 — How to Profit From AI UGC
21:21 — The Latest Creator Community: Hit Makers
15 Comments
I'm based in Germany and building a brand selling a physical product for an international audience. My content (building in public/founder content) is in English, because my potential audience is spread across Europe. I'm worried TikTok initially tests videos locally, meaning German viewers may skip simply because the content is in English, hurting retention before the algorithm ever reaches the right audience.
Has anyone here successfully built an international audience from a non-English-speaking country using English content and would you recommend posting in English or German?
Is it qualifier then problem, or problem and then qualifier? Ie:
A
I am somebody who drinks three coffees a day, my teeth are cooked. (qualifier) So for the last 14 days I've been using Colgate, and it doesn't work (problem)
OR B
For the last 14 days I've been using Colgate, and it doesn't work (problem), and I am somebody who drinks three coffees a day, so my teeth are cooked (qualifier)
Love!!
The Creator Playbook Brands are Using to Print Millions (4 Formats)
Sweat Equity
7,193 views
Building a lucrative creator business is easy... if you know where to start. Every video should begin with research into winning formats, angles and hooks to stop the scroll. Watch the full episode for the rest of your process.
In this episode Brian covers:
Guinea Pig Content (trend testing)
How to tell a compelling story
Building desire and relatability through ungatekeeping
Competitor callout and trust jacking
The new creator community: Hit Makers
Enjoy!
📱Follow Us On Social:
--------------------
Instagram
Alex Instagram: alexgarcia_atx
Brian: Instagram: brian_blum
Twitter
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
Make ads that win (without getting lucky): https://motionapp.com
Turn your customer support into a revenue engine: https://www.richpanel.com/
-------------------
🔥Want Free Game?
Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
CHAPTERS:
00:00 — Intro
00:41 — Patterns That Go Viral: Guinea Pig Content
05:00 — Motion: AI-Powered Creative Analytics
05:36 — Patterns That Go Viral: Storytime
08:00 — Example of How to Create a Great Storytime
09:19 — Patterns That Go Viral: Ungatekeeping
09:43 — Our 'Sweat Equity' Goal
10:04 — Why Ungatekeeping Works: What Do People Feel?
10:50 — Build Desire and Create the Perfect Setup
12:13 — Leverage Specificity: Own Your Niche
12:55 — Ungatekeeping Examples
13:21 — How to Not Look Like an Ad
13:43 — Richpanel: AI-Powered Customer Service Tool
14:30 — Failed — Solution Prize
15:34 — Patterns That Go Viral: Competitor Callout
15:50 — Korean vs. American: Why It Works
18:00 — Trust Jacking
18:20 — Introduce These 4 Formats Into Your Creator Routine
18:50 — Why the Opportunity Is So Valuable Right Now
19:00 — How Creators Also Win by Using These Formats
19:59 — AI UGC: Does It Interrupt the Content Creation?
20:20 — How to Profit From AI UGC
21:21 — The Latest Creator Community: Hit Makers