How Brands Can Speedrun Social Media in 2026
Sweat Equity
17,676 views
In this episode, Alex breaks down how his team grew Malbon Home to 15k followers in 4 days during a Masters Activation.
Here he talks about:
• creating concepts
• thinking in sets
• how to structure the team
• developing a war room
• creating content pillars
And golfing with Dwyane Wade...ha! was dope.
Enjoy the episode!
📱Follow Us On Social:
--------------------
Instagram
Alex Instagram: alexgarcia_atx
Brian: Instagram: brian_blum
Twitter
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
🔥Want Free Game?
Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.
--------------------
🎥 If you'e a creator that wants to to make $10k/m
https://hitmakers.biz
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
CHAPTERS:
0:00 — Intro
0:40 — How the Malbon Home Project Came Together
3:03 — Setting the Content Narrative & North Star
4:54 — Thinking in Sets: Mapping Every Space in the House
6:47 — How Malbon Respected Masters Tradition
8:45 — Reverse Engineering Concepts From Your Sets
10:45 — Modular Content: Same Set, Five Different Hooks
11:30 — There Is No Success Without Volume
12:11 — Conceptualizing for Scalability
13:09 — The Store Set: Lookbooks & the Character Behind the Counter
14:33 — Letters From Augusta: The Payphone Concept
16:10 — The Celebrities We Missed on Day One
18:28 — How to Dress for the Masters with ScHoolboy Q
19:24 — Execution Stations: Assigning Roles by Location
20:42 — Leveraging Celebrities on the Fly
23:05 — Top of Funnel vs. Middle of Funnel Content
23:59 — Bird Watching, Tai Chi & Making You Feel Like You Were There
26:24 — When to Throw the Playbook Out
27:10 — The Rhetoric DJ Set That Got 700K Views
29:16 — The Stephen Walk-In: Level 1 vs. Level 3 Creativity
31:57 — The Charley Hull Cigar Moment
34:44 — The Team You Need to Execute This
36:15 — Final Results: 15K Followers & 5-10M Views
37:14 — Think in the Moment — Your Best Ideas Won't Be in the Plan
20 Comments
How Brands Can Speedrun Social Media in 2026
Sweat Equity
17,676 views
In this episode, Alex breaks down how his team grew Malbon Home to 15k followers in 4 days during a Masters Activation.
Here he talks about:
• creating concepts
• thinking in sets
• how to structure the team
• developing a war room
• creating content pillars
And golfing with Dwyane Wade...ha! was dope.
Enjoy the episode!
📱Follow Us On Social:
--------------------
Instagram
Alex Instagram: alexgarcia_atx
Brian: Instagram: brian_blum
Twitter
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
🔥Want Free Game?
Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.
--------------------
🎥 If you'e a creator that wants to to make $10k/m
https://hitmakers.biz
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
CHAPTERS:
0:00 — Intro
0:40 — How the Malbon Home Project Came Together
3:03 — Setting the Content Narrative & North Star
4:54 — Thinking in Sets: Mapping Every Space in the House
6:47 — How Malbon Respected Masters Tradition
8:45 — Reverse Engineering Concepts From Your Sets
10:45 — Modular Content: Same Set, Five Different Hooks
11:30 — There Is No Success Without Volume
12:11 — Conceptualizing for Scalability
13:09 — The Store Set: Lookbooks & the Character Behind the Counter
14:33 — Letters From Augusta: The Payphone Concept
16:10 — The Celebrities We Missed on Day One
18:28 — How to Dress for the Masters with ScHoolboy Q
19:24 — Execution Stations: Assigning Roles by Location
20:42 — Leveraging Celebrities on the Fly
23:05 — Top of Funnel vs. Middle of Funnel Content
23:59 — Bird Watching, Tai Chi & Making You Feel Like You Were There
26:24 — When to Throw the Playbook Out
27:10 — The Rhetoric DJ Set That Got 700K Views
29:16 — The Stephen Walk-In: Level 1 vs. Level 3 Creativity
31:57 — The Charley Hull Cigar Moment
34:44 — The Team You Need to Execute This
36:15 — Final Results: 15K Followers & 5-10M Views
37:14 — Think in the Moment — Your Best Ideas Won't Be in the Plan