What if you don’t really hate the work—you just didn’t price it properly? Chris Do breaks down how to charge what you’re worth, win clients before the proposal is ever sent, and build a creative career that can survive the next wave of change.

CONNECT WITH CHRIS DO:
Website (The Futr): https://thefutur.com/
LinkedIn: LinkedIn: thechrisdo
Instagram: Instagram: thechrisdo
YouTube: @chrisdo
YouTube (The Futr): @thefutur
X: https://x.com/theChrisDo

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Email: will@decodedgenius.com

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FOLLOW WILL CANNON
Instagram: Instagram: iamwillcannon
LinkedIn: LinkedIn: will-cannon
Website: https://iamwillcannon.com/

WHAT WE DECODED
→ Why resentment toward client work is often a pricing problem  
→ How Chris Do went from $30 an hour to charging $5,000 for an hour of his time  
→ Why discovery calls and great questions matter more than the proposal itself  
→ How differentiation, positioning, and “necessary friction” help you win as the most expensive bidder  
→ The costly lessons behind Blind and the decision to go all-in on The Futur  
→ Why value pricing, low expenses, and delayed gratification create real wealth  
→ How authenticity and AI are reshaping personal brands and creative careers  
→ Why taking action can change your beliefs faster than waiting to feel confident  

CHAPTERS
00:00:38 Logos, Typography & the Trained Eye  
00:07:16 Pricing, Confidence & the Extra Zero  
00:22:48 Proposals, Discovery Calls & Becoming the Prize  
00:40:39 Highest Bids, Necessary Friction & Timeless Thinking  
00:58:20 Blind, The Futur & Building Real Wealth  
01:10:38 Hourly Billing, Karmic Equity & the Authenticity Test  
01:18:36 AI, Creative Obsolescence & Embracing Change  
01:26:35 Teaching, Self-Belief & the Champion’s Mindset  

#DecodedGenius #ChrisDo #TheFutur #ValuePricing #creativeentrepreneurship