Why Nils Leonard stopped just making ads – and started making things
Marketreach
44,568 views
In a world you can skip, scroll past or ignore, how do you make something people want to keep? Nils Leonard, Founder of Uncommon Creative Studio, sits down with Rory Sutherland to explain why physical, human-made objects are winning back our attention.
From ad man to studio founder, Nils Leonard has always chased work that people want to return to. He tells Rory why he set out to build a ‘studio’ not an ‘agency’, why ‘different beats better’, and how getting dangerously close to the line is where originality lives.
In the age of AI, he makes the case for objects you can hold – from a hairdryer that looks like Piers Morgan to a wine-stained mail – and why the real human effort behind these is exactly what we're learning to reward.
Start unleashing the magic of mail, find out how mail can fuel brand growth at www.marketreach.co.uk
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Patagonia and "vote the A'holes out" is interesting given that Patagonia is now so popular in Silicon Valley who are the new a-holes, but aren't elected!
Why Nils Leonard stopped just making ads – and started making things
Marketreach
44,568 views
In a world you can skip, scroll past or ignore, how do you make something people want to keep? Nils Leonard, Founder of Uncommon Creative Studio, sits down with Rory Sutherland to explain why physical, human-made objects are winning back our attention.
From ad man to studio founder, Nils Leonard has always chased work that people want to return to. He tells Rory why he set out to build a ‘studio’ not an ‘agency’, why ‘different beats better’, and how getting dangerously close to the line is where originality lives.
In the age of AI, he makes the case for objects you can hold – from a hairdryer that looks like Piers Morgan to a wine-stained mail – and why the real human effort behind these is exactly what we're learning to reward.
Start unleashing the magic of mail, find out how mail can fuel brand growth at www.marketreach.co.uk