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Why House of Gucci Flopped at the Oscars

The Awards Contender

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House of Gucci appeared to be one of the top Oscar contenders of 2021, but then everything went wrong. What happened? In this latest video in my series Oscar Fiasco, I explore why the Ridley Scott crime drama starring Lady Gaga, Adam Driver, and Jared Leto crashed and burned at the Academy Awards. #academyawards #oscars #houseofgucci #ladygaga #adamdriver #jaredleto #oscarfiasco #theawardscontender

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20 Comments

@snowyalice 2 years ago (edited)

I saw basically no advertising for The Last Duel. House of Gucci on the other hand, I saw lots of advertising. If you don’t advertise your film, people won’t know there’s a film to see. The most I heard about The Last Duel was Scott’s interview where he called my generation stupid which I doesn’t make me to want to support a film in which a director insults me for not seeing. It didn’t know about it because he didn’t freaking advertise it!

@arontamas5639 2 years ago

It's a shame Last duel has flopped and avoided the award season that year.... Jodie Comer really deserved the nomination!!!

@colinmclennan1465 2 years ago

We need a new Oscar category: ‘Most Obvious Bargain Bin Wig’

@kpsk8031 2 years ago

Jared Leto is the definition of ridiculous overacting. I want Leto and Jonathan Majors' Kang together in a one minute scene. This minute would produce enough cringe to make millions of multiverses collapse.

@cassielcruzchavolla809 2 years ago

I love house of gucci because it is unintentionally fun and campy but would never call it a genuinely good film that deserved academy recognition. I was rooting for power of the dog that year.

@MichaelLaPolla-u8s 2 years ago

They made a movie about Italians without any Italians in it. Except Gaga and Pacino.

@actioncaterer6636 2 years ago

Honestly, whoever was responsible for the marketing of The Last Duel didn't do a great job because, being a avid fan of films, the first time I heard about the film was when I heard that it bombed at the box office. As you said, a medievel epic written by Ben Affleck and Matt Damon AND starring the two of them that's also directed by Ridley Scott? How did I miss that?? shame.

@WizKlafka 2 years ago

I actually enjoyed House of Gucci. I don't think it should have been an awards contender, but I thought it made for a decent over-the-top soap opera type of drama. I had a fun, dumb time with it.

@lonellfletcher 2 years ago (edited)

As far as the Last Duel, we’re talking about a deadly serious, awards-type medieval epic released during the Halloween season. Who's great idea was that? I too usually blame this generation and their habits, but cellphones had nothing to do with this miscalculation. Look at Shawshank Redemption. Even in 1994 audiences weren't going to trip over themselves to see such heavy stuff in the theater, and prices today are higher as well as streaming being more convenient for digesting these heavier properties.

@cocacola7845 2 years ago

I honest to god have never heard of “The Last Duel” and have no memory of any seeing any ads for it at the time.

@chemrebel 2 years ago

Also, for The Last Duel:
In addition to the non-existent marketing, I tend to think that the reason the duel was fought in the first place given the #metoo movement was something audiences just weren't ready or willing to watch. And ditto to Jodie Comer for not being recognized for her utterly stellar work. I really felt this movie would be her coming out party as a big time female Hollywood lead.

@brettdarling1178 2 years ago

I remember seeing the BAFTA nominations and only seeing Lady Gaga make it as the only awards season contender, and was like, well, Gaga is winning the BAFTA and the Oscar. If Kristen Stewart can’t get in for playing a British icon, and Gaga could, that spoke volumes at the time, and then out of nowhere, Jessica Chastain picked up steam and ended up winning.

@walterude6323 2 years ago

Please don't even remind me of the heartbreak of The Last Duel's disappointing run. I was crushed, especially given how magnificent that film was. More deserving of Oacar attention than House of Gucci.

@55555gino 2 years ago (edited)

I LOVED that the academy basically said “here, I’ll throw this Hair and Makeup nomination at you, because you don’t deserve anything else” 😂💀. This movie was just bad, long and bad.

@dustin628 2 years ago

I heard House of Gucci was two totally different movies stapled onto each other in the middle. It couldnt decide whether to be a complete history of Gucci or a murder suspense story. Should have gone with the latter.

@HerbSimon4Eva 2 years ago

Justice for Jodie Comer.

She deserves to be in Best Actress race on that season. 😭

@diamond3749 1 year ago

8:26 this aging horribly 😭

@Jamal3.87 2 years ago (edited)

I think Ridley Scott’s greatness has been erratic. From classics Alien, Blade Runner, Thelma & Louise, and Gladiator to duds like G.I. Jane, Exodus, The Counselor, and 1942. I was shocked though that House of Gucci, didn’t do better at the Oscars. An all-star cast and a worldwide iconic director, that was a can’t-miss lineup that missed. Gaga missing and costumes missing was strange. Jared Leto was gleefully peculiar in it. Not worthy of Oscar but not worthy of Razzie either. It was the makeup on him that was nominated. The Last Duel was the better film but I predicted right away that that film would miss out on awards because the campaigning for it was lackluster. Will Scott come back for Napoloen this year or Gladiator 2 next year? We’ll see…

@MikeMJPMUNCH 2 years ago

Even though he clearly works hard it does feel like Ridley Scott just rushes through his films and if he doesn't have a solid script to begin with that rushing through can just exacerbate the problems in the script then he relies on the visual the paste over the problems. Also I feel like we'll be getting Why Napoleon Flopped at the Oscars in the new year.

@jimmydaves 2 years ago

The two Trailers for the movie "House of Gucci" deserved Oscars! The trailers were so good. But I thought the movie was just ok. Gaga had been nominated at every awards ceremony - except the Oscars. That was a real snub!