Rise & Fall of Gucci: The Empire of Scandals | FD Finance

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FD Finance

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Rise & Fall of Gucci | FD Finance

Defined by the iconic double G, Gucci represents the peak of conspicuous luxury—and unmatched scandal. What began as a divided family empire culminated in a deadly, fratricidal feud, leading to the shocking 1995 assassination of heir Maurizio Gucci, orchestrated by his ex-wife, Patrizia Reggiani. But the drama didn't stop at the family tree. In the late '90s, creative director Tom Ford reinvented the brand with a provocative, boundary-pushing "porno chic" aesthetic. Soon after, a fierce corporate war erupted at the summit of high fashion, pitting luxury titans Bernard Arnault and François Pinault against each other in a brutal 30-month battle for control. Pinault ultimately triumphed, securing Gucci as the crown jewel of the Kering group.

No other fashion house has ever matched the wild, boisterous, and bloody history of Gucci. This film uncovers the breathtaking saga of a century-old dynasty that defied ruin to remain at the absolute pinnacle of global culture.

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