Domino's thinking they can make pizza better than the Italians Lol

US companies seem to believe that every country is just like the US.  Target failed to expand into Canada because they thought Canada was just like the US🤦‍♀️

One point I may like to clear up: It's often said that european countries "care more" about their people, that european governments care about social rights and all.
It's debatable since most of big steps we acheived wasn't done by government as a sweet gift out of empathetic considerations. No prime minister came and say "I offer you healthcare cuz I'm so generous". No : WE FOUGHT FOR THEM. Throught worker's unions, protest, collective organization we got stuff that were for all people, benefit for all and are now so linked to people's good situation that trying to take it off from us is politically a dead strategy. But they still try! Regularly governements cut some fouds here, make it harder to get a certain social aid there because they ultimately try to turn it off.
So next time you and we think about social benefits we usually see in europe, let's not forget we as people fought for it, and worker unions are keys!

Btw I'm French I speak from a french perspective so I gladly invite my neighbors to comment about their own historical and social situation thanks :)

The particularly stupid thing is that before these US companies expand into Europe, they all commission research studies and bring on local advisors - those then underline that their current model won't work and needs major changes. However, the company then proceeds to ignore all of this and double down on 'The American Way' regardless, convinced that the locals will change to accomodate their superior model rather than sticking to their own. Main Character Syndrome - corporate edition. (There is a really good 'Cheddar Examines' piece that showed how pretty much everything Wal-Mart did seemed to be hated by most Germans and the company just did not want to hear it.)

"Instead of trying to compete" (13:54).

It's the other way around. Instead of trying to compete on a level playing field with the other  retailers in Germany, Walmart decided to ignore all the regulations, so it had an unfair advantage.

The original video is less about facts but excuses.

On the other Hand, Aldi is thriving over there which makes us Germans giggle when thinking of Walmart.

Walmart calculates with losses of selling under costs until their competition is vanished and then they raise the prices. Its so insane that people in the US dont realize that.

Swede here. For Sweden the big problem for US companies i the fact that there is no minimum wage. Most American companies have taken this as a license to introduce extra low wages and hourly employment. And ten minutes later they find out two things. The people who are willing to work under these conditions are not the workers they want and second the unions won't hesitate to invoke punishment s until they sign on to the negotiated wage plan for the specific type of work.
So Toys r' Us might hire a cashier at a low wage but they could not get a truckdriver to deliver the container of toys from the harbour to a central location, nor could they get any customs officers to clear the container. Tesla and Amazon have run into the same problem.

This one is more about the cultural differences, but there are some videos out there about the business side. The reality was that Walmart couldn't even match the prices of its competition without breaking the law. So they ended up being too expensive, which drove even more customers away.

Just look at what Aldi and Lidl are currently doing in the US. That was what they were up against back then... and failed.

15:37 calling predatory pricing, a actual crime and obviously unsustainable "efficiency" might be the most american thing i ever heard, and i heard some faaar out there shit in my time :P

Isn't it remarkable that Europe has built social safety nets to cushion ordinary people when they fall on hard times? Some people in the United States dismiss that as socialism or even communism. Yet the U.S. isn't opposed to government support in general—they often provide enormous amounts of public support to corporations. The difference, as I see it, is that Europe tends to direct more of that support toward people, while the U.S. more often directs it toward businesses.

The problem with the US, they allow corporations to get too big and build monopolise, which in turn makes it difficult for rivals to compete with them, the government stays out of the way and in many ways, helps big corporations, this overall reduces competition in the market and increases prices whiles potentially reducing choice.

Food is a prime example, in the early 90's, food was cheaper across the board in the US compared to Europe, now it's cheaper in Europe on average then the US, in the US, Walmart ended up dominating, reducing competition from smaller players and ironically, it ended up pushing the price of many goods, in Europe, we have a discount war going on with countless stores trying to get our money, it created a lot of competition and lowered prices.

Building monopolises and massive corporations sound good on paper but it's bad for consumers when it comes to price and choice, but it does give them an advantage on the world scale, which is where governments around the world should step in a lot tougher against bigger corporations, because clearly the US government won't, it's got to the point that letting corporations get too big is becoming anticompetitive in the market, in the US, it's a lost cause, the government has been bought a long time ago, but the battle is still raging around the world, especially in Europe that is more willing to stand up to corporations.

The US is quickly heading into a Blade Runner like future where the government becomes irrelevant and corporations make all the decision, that's the last thing you want to see in other parts of the world if the well-being of the people are important and as I said, the US is a loss cause, the American people sold there soul a long time ago and have no fight left in them, Europe and much of the world is still fighting the fight, but governments should be a lot tougher on corporations.

With that said, I think AI and robotics is what could break the US system, there version of capitalism wouldn't function too well when AI and robotics ends up taking over most jobs, it would be a disaster in the US, throwing most of the American people under a bus whiles having a weak safety net to protect them, and far too much wealth going into too few hands at the top, Europe on the other hand are in a much better position to adapt to that, a cooperative mindset from the people, an interventionist government in the economy and a much stronger safety net, basically, in that world, the US would likely need a revolution to get real change, in Europe, the foundations are already in place, it's just a matter of expanding on them, which AI and robotics give the resources to do just that, and that's let, in Europe, the government will step in so that the benefits of AI and robotics is distributed among the population, in the US, they won't do that and that will lead to an inequality divide never seen before.

You know it's bad in the US when even big corporations don't seem to understand that the rest of the world works differently then the US on workers rights, consumer rights and many other standards, if they don't understand it, what hope is there for the American people? The next few decades are going to be really fun to see because the EU and US are going to diverge in many key areas that's going to have a massive impact because of AI and robotics, same for other social democracies around the world which are more in line with Europe, the US is one of the odd ones out that the system they have is a disaster for what AI and robotics is going to bring over the coming decades and it will be interesting to see when the real braking point hits in the US, so keep a close eye on unemployment and employment numbers because they are likely going to diverge a lot over the coming years.

im not sure why this video is in every reactors que now, it makes up a bunch of quite nonsensical reasons and ignores the biggest one (it does make some good points on the way as well) but the biggest reason us companies usualy fail in europe is that none of theire business models can handle consumer and worker protection laws in general and specialy when breaking them doenst just incure fines but public backlash. it seems to work perfectly fine the other way around for european companies in the us because its basicly easy mode. (ask aldi about it :P) for a much better exmplanation i can recommend "Why Walmart Failed In Germany - Cheddar Examines" its jsut one company in one eu coutnry but the underlying reasons are much better researched and make much more sense than in this video and apply to alot of american companies trying it in alot of european coutnries

People don't also realize that USA appears to be so wealthy because they compete on global markets from an unfair advantage, so I doubt they would really be so 'great' if business was under similar regulation. In many ways European businesses are more successful - achieving profit whilst supporting employee, community, country, climate and environment.

It just seems amazing the US people don't seem to care about the social benefits they could have with the size of their economy.

I visited the US in June, it was my first time there. Honestly, one of the things that stuck to me most, something I would never find in the EU: A disposable ELECTRIC toothbrush. Like what the hell?

I wonder why these companies didn't study how Ford and GM did it, the cracked the code.

Ford in Europe

Ford began manufacturing vehicles in Europe as early as 1911, when it started assembling cars in Manchester, England. In 1931, the company opened its major plant in Dagenham, which became one of Ford's most important manufacturing facilities in Europe. After World War II, Ford expanded rapidly, opening factories in Germany, Belgium, Spain, and later Turkey.

For many years, Ford operated two largely independent divisions: Ford of Britain and Ford of Germany. They often developed different models until they were merged under Ford of Europe in the late 1960s. This led to unified European models such as the Escort, Capri, Granada, and later the Sierra, Fiesta, and Mondeo.

For decades, Ford was one of Europe's largest car manufacturers. The Fiesta (introduced in 1976) and the Escort became enormous commercial successes. Later, the Focus became one of Europe's best-selling cars during the early 2000s.

Since the 2010s, however, Ford has significantly reduced its European production. Several factories have been closed, including those in Genk (Belgium), Bridgend (Wales), and Saarlouis (Germany). At the same time, the company's model lineup has been dramatically reduced, with the Fiesta, Mondeo, Galaxy, and S-Max all discontinued.

Today, Ford's European strategy focuses primarily on SUVs and electric vehicles. Models such as the Explorer and Capri EVs are produced in Cologne, Germany, using Volkswagen's MEB platform as part of a strategic partnership between the two companies. Ford also continues to manufacture commercial vehicles in cooperation with Turkey, where the Transit remains one of Europe's best-selling vans.


General Motors (GM) in Europe

General Motors established its presence in Europe primarily through acquisitions rather than by building its own brands from scratch.

In 1925, GM acquired the British manufacturer Vauxhall, and in 1929, it purchased a controlling stake in the German automaker Opel. Opel quickly became GM's primary European brand and grew into one of Germany's largest automobile manufacturers.

After World War II, Opel rebuilt its production and introduced models such as the Kadett, Rekord, Ascona, Manta, Omega, Vectra, and Astra. For decades, Opel was one of Europe's best-known car brands, with factories in Germany, Spain, Belgium, Poland, and the United Kingdom through Vauxhall.

GM also attempted to market several American brands in Europe, including Chevrolet, Cadillac, Pontiac, and Saab (which GM owned from 2000 to 2010). However, none achieved the same level of success as Opel.

During the 2000s, GM's European operations suffered heavy financial losses. The 2008 global financial crisis worsened the situation, and the company repeatedly considered selling Opel. At the same time, Saab was sold in 2010 and declared bankruptcy the following year.

The decisive turning point came in 2017, when GM sold both Opel and Vauxhall to the French automotive group PSA (Peugeot and Citroën) for approximately €2.2 billion. The sale marked the end of nearly 90 years of GM's mass-market passenger car production in Europe.

Following PSA's merger with Fiat Chrysler in 2021, Opel and Vauxhall became part of Stellantis.

Today, GM maintains only a limited presence in Europe through imports of electric and luxury vehicles, particularly Cadillac. However, the company no longer has large-scale automobile manufacturing operations in Europe. The sale of Opel and Vauxhall effectively marked the end of General Motors' era as one of Europe's major car manufacturers.

About Walmart pricing local businesses out, by selling below production cost. That happened here in Europe a long time ago, and we don't like it. There were many small shipping companies transporting people and goods in the archipelago near Stockholm, Sweden. But one company started expanding, and did so by knocking out the small competitors, one after the other. Many of those competitors were local, they only served one single island. So the expanding company started serving that island too, for free. And they served free lunch on board. They could do that, thanks to the revenues from the other islands they served. After the local competitor folded and closed down, nothing was free any longer.

You are not completely wrong or right... The US is only 250yrs old, the people there have no traditions in my view, so they don't keep what is not existing. After 250years a country is still in the phase to discover traditions. With that mindset they simply don't see how that works in older societies which tried all shit already and agreed on certain good basic rules from which they know by testing it will help even in further developments, no matter how fast things evolve. Europeans understand from generations developing a thing: Never change a running system, only enhance its details if you're sure it will make the thing better or more efficient. For germans it was no enhancement to deny workers at Walmart private relationships with a coworker, we saw no enhancement to shout Walmart Walmart! before starting a shift, we saw no enhancement denying tje cashier to sit at the register for multiple hours. They saw no enhancement to waste their personal time to be by themselves by talking to a worker at walmart, they only wanted to grab groceries and leave not getting questions from a sales employee about their feelings "How are you?" felt like: "I don't care but I have to ask while putting on a smile, maybe I can get an upsale out of your pocket, but I don't know you, there is no reason to ask you how you are and smile out of a sudden at you like you have to know me." We learned as kids not to lie and in our culture this includes not to fake friendlyness, if a german asks how are you he is interested in how you feel, if he smiles at you, there is a big chance he is honest with that smile. So by tradition, that felt weird at Walmart to the people, they didn't saw the enhancement to their shopping experience.

The video you are watching skipped essential details about at least part of those companies having issues with labor law and anti-monopoly laws in EU countries. Those are very different than ones in US. Amd you don't mess with laws here at EU or you may get diabolical fines.

Just to be clear, reason I mentioned vas actually the main reason of failure. Some factors mentioned a video also played a role here, but those were not main reasons.