This is the real Reebok founder story, and it's not the one most people think they know. Long before the word Reebok even existed, a sweet shop owner's teenage son in a small English mill town was hand-stitching running shoes that would end up on the feet of Olympic gold medalists. That's where the true Reebok history actually begins, decades before two brothers ever dreamed up the name that would become a billion-dollar sportswear empire. This documentary traces the full arc of Joe Foster and Reebok, from a bedroom above a Bolton sweet shop, through the Chariots of Fire Olympics, a family business that nearly died, and a scrappy comeback that briefly made Reebok bigger than Nike itself. You'll see how Reebok vs Nike became one of the fiercest rivalries in sneaker history, how a British cobbler's grandson bet everything on an antelope's name found in a prize dictionary, and how that gamble built one of the most recognizable brands on the planet. Subscribe for more untold business origin stories like this one.