How A Cigar Roller's Son Created Revlon

Build Inc.

Build Inc.

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He was the son of a cigar roller with no chemistry degree, no money, and no plan B, yet Charles Revson would turn a $300 investment into Revlon, one of the biggest cosmetics empires in history. This is the real Charles Revson Revlon founder story: how a rejected nail polish salesman built an opaque cream enamel formula in the middle of the Great Depression, fought dirty against rivals like Charles of the Ritz, and went head-to-head with Estee Lauder for control of America's beauty counters. You'll see how Revlon's marketing genius, from the daring Fire and Ice campaign to its infamous sponsorship of a rigged 1950s game show, nearly unraveled everything he built, and how he walked away from a congressional scandal with his empire bigger than ever. This is the untold Revlon company history behind the lipstick, the perfume, and the ruthless perfectionist who built it all from nothing. If you love rags-to-riches business documentaries about the real people behind America's biggest brands, subscribe for more incredible true stories like this one.