Ray-Ban history begins not in a fashion house, but with a penniless German orphan grinding lenses by hand for pennies a day. This is the true story of John Jacob Bausch, the founder behind Bausch and Lomb, and how his handshake deal with a broke immigrant named Henry Lomb over sixty borrowed dollars would eventually give rise to the most iconic sunglasses on Earth. You will see how a business that lost money for eight straight years survived a workshop accident, the Civil War, and two world wars, before creating Ray-Ban for U.S. Army Air Corps pilots in 1937. You'll discover how General Douglas MacArthur, Top Gun, and a nearly bankrupt 1980s marketing gamble all played a role in turning this brand into a global phenomenon worth hundreds of millions of dollars. This is a rags to riches business documentary about grit, immigrant ambition, and the true untold story behind Ray-Ban history. Subscribe for more true stories of how legendary brands were built from nothing.
Ray-Ban history begins not in a fashion house, but with a penniless German orphan grinding lenses by hand for pennies a day. This is the true story of John Jacob Bausch, the founder behind Bausch and Lomb, and how his handshake deal with a broke immigrant named Henry Lomb over sixty borrowed dollars would eventually give rise to the most iconic sunglasses on Earth. You will see how a business that lost money for eight straight years survived a workshop accident, the Civil War, and two world wars, before creating Ray-Ban for U.S. Army Air Corps pilots in 1937. You'll discover how General Douglas MacArthur, Top Gun, and a nearly bankrupt 1980s marketing gamble all played a role in turning this brand into a global phenomenon worth hundreds of millions of dollars. This is a rags to riches business documentary about grit, immigrant ambition, and the true untold story behind Ray-Ban history. Subscribe for more true stories of how legendary brands were built from nothing.