Can a Loose LinkedIn Connection Become a Strategic Relationship?

LinkAbility | Lynnaire Johnston

LinkAbility | Lynnaire Johnston

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A LinkedIn connection creates an opening. Turning it into a trusted strategic relationship depends on what happens next.

In this Disruptive Business Leadership conversation, Lynnaire Johnston, Roy Kowarski, Felipe Cofiño, Melanie Richards and Martin Stark explore how loose connections develop into meaningful professional relationships.

The discussion covers:

• How to recognise connections worth developing
• Why context and relevance matter from the beginning
• How thoughtful follow-up builds familiarity and trust
• Why connecting before you need something changes the conversation
• How listening and responding can strengthen a relationship
• Why mutual value doesn’t always mean equal contributions
• When to be patient – and when not to force a connection
• Practical actions for reconnecting with people already in your network

Strategic relationships rarely begin with a grand gesture. They grow through attention, curiosity, reliability and small exchanges that give both people a reason to continue.

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#StrategicRelationships #LinkedIn #ProfessionalNetworking

Link∙Ability explores how LinkedIn®, strategic visibility and AI are changing the way professional expertise is recognised, understood and trusted.

Whether you're a leader, business owner or subject matter expert, you'll find practical strategies to strengthen your visibility, demonstrate your expertise and build authority and discoverability in the age of AI.

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Connect with Lynnaire Johnston on LinkedIn
LinkedIn: lynnairejohnston

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