How To Succeed in Social Media as a Musician | Mary Spender, Jared James Nichols, Ian Martin Allison

Thomann's Guitars & Basses

Thomann's Guitars & Basses

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We had the pleasure to sit down with Mary Spender, Jared James Nichols and Ian Martin Allison at Guitar Summit 2026 to talk about succeeding in social media as a musician.
Enjoy the video and leave a comment below!

Recorded in Fender Studio Pro: http://tho.mn/cr4s5
Recorded and mixed with Universal Audio: http://tho.mn/uadx1
Monitors optimised through Sonarworks: http://tho.mn/sonar
We use Cordial cables exclusively: https://www.thomann.de/intl/cat_brand...

Interesting bits and pieces:
0:00 Introduction round
10:07 Do you need a plan from the get go
19:30 How do you balance "being real" and making money
30:57 Is social media a "means to an end" for you?
39:19 What about honesty and guitar gear reviews


Webshop: https://www.thomann.de
Facebook: Facebook: thomanninternational
Instagram: @thomann.music Instagram: thomann.music
Pinterest: Pinterest: thomannde
TikTok: TikTok: thomann.music

Visit our blogs:
GER: https://www.thomann.de/blog/de/
ENG: https://www.thomann.de/blog/en/
FRA: https://www.thomann.de/blog/fr/
ESP: https://www.thomann.de/blog/es/
ITA: https://www.thomann.de/blog/it/
NED: https://www.thomann.de/blog/nl/
FIN: https://www.thomann.de/blog/fi/