We had the pleasure to sit down with Mary Spender, Jared James Nichols and Ian Martin Allison at Guitar Summit 2026 to talk about succeeding in social media as a musician.
Enjoy the video and leave a comment below!
Recorded in Fender Studio Pro: http://tho.mn/cr4s5
Recorded and mixed with Universal Audio: http://tho.mn/uadx1
Monitors optimised through Sonarworks: http://tho.mn/sonar
We use Cordial cables exclusively: https://www.thomann.de/intl/cat_brand...
Interesting bits and pieces:
0:00 Introduction round
10:07 Do you need a plan from the get go
19:30 How do you balance "being real" and making money
30:57 Is social media a "means to an end" for you?
39:19 What about honesty and guitar gear reviews
Webshop: https://www.thomann.de
Facebook: Facebook: thomanninternational
Instagram: @thomann.music Instagram: thomann.music
Pinterest: Pinterest: thomannde
TikTok: TikTok: thomann.music
Visit our blogs:
GER: https://www.thomann.de/blog/de/
ENG: https://www.thomann.de/blog/en/
FRA: https://www.thomann.de/blog/fr/
ESP: https://www.thomann.de/blog/es/
ITA: https://www.thomann.de/blog/it/
NED: https://www.thomann.de/blog/nl/
FIN: https://www.thomann.de/blog/fi/
We had the pleasure to sit down with Mary Spender, Jared James Nichols and Ian Martin Allison at Guitar Summit 2026 to talk about succeeding in social media as a musician.
Enjoy the video and leave a comment below!
Recorded in Fender Studio Pro: http://tho.mn/cr4s5
Recorded and mixed with Universal Audio: http://tho.mn/uadx1
Monitors optimised through Sonarworks: http://tho.mn/sonar
We use Cordial cables exclusively: https://www.thomann.de/intl/cat_brand...
Interesting bits and pieces:
0:00 Introduction round
10:07 Do you need a plan from the get go
19:30 How do you balance "being real" and making money
30:57 Is social media a "means to an end" for you?
39:19 What about honesty and guitar gear reviews
Webshop: https://www.thomann.de
Facebook: Facebook: thomanninternational
Instagram: @thomann.music Instagram: thomann.music
Pinterest: Pinterest: thomannde
TikTok: TikTok: thomann.music
Visit our blogs:
GER: https://www.thomann.de/blog/de/
ENG: https://www.thomann.de/blog/en/
FRA: https://www.thomann.de/blog/fr/
ESP: https://www.thomann.de/blog/es/
ITA: https://www.thomann.de/blog/it/
NED: https://www.thomann.de/blog/nl/
FIN: https://www.thomann.de/blog/fi/
It would have been interesting to hear that perspective too: how social media can help build an actual career as a musician, rather than being the career itself.
Instead, it’s the same YouTube bubble again, with the same familiar faces patting each other on the back. YouTube creators absolutely have their perspective, but hearing the same voices over and over makes for a pretty onesided discussion about the music business. A few voices from outside that bubble would have made the panel much more interesting.