[Sponsored by MSC Co., Ltd.]

Learn more about MSC here:
https://bit.ly/4djQceX

The topic is "Does that sorting really make sense? Taboos in the recycling industry"

Is the common sense notion that "recycling = good" truly correct today?

The amount of waste and garbage continues to increase year after year, and as collection has expanded to include "dirty plastics" and "composite materials," the reality is that we are relying on "heat recovery through incineration" because cleaning and processing require energy and water.

Furthermore, there are numerous problems related to waste, such as recycling rates that are only discussed in terms of collection volume, designs that cannot be dismantled, outsourcing by waste-generating companies, the lack of an outlet for recycled materials, and the lack of traceability.

In this project, we will directly address consumer misunderstandings and corporate contradictions, and thoroughly consider "what should be stopped and what should be changed" in order to move forward with a circular economy.

What will we learn?

Learn hints for improving tomorrow's business from "off-the-record" stories shared by our guests that you can only hear here, and aim for "co-creation" of Japan's future!

MC: Takashi Yoshimura / Masashi Omuro

Guests
Toshiki Abe (CEO, Ridilaba)
Hiroyuki Kishi
Takashi Mugitani (CEO, MSC Co., Ltd.)

00:00 Digest
01:26 Basic Knowledge of "Recycling"
02:11 Is That Sorting Meaningful? Taboos in the "Recycling Industry"
02:39 Introduction of Professor Omuro by Others
04:22 Is That Sorting Meaningful? Doubts about "Recycling = Good"
06:23 Creating a Circular Economy Through Cooperation Between Companies and Individual Consumers
07:22 Where Does Sorted Garbage Go?

08:09 Corporate contradictions continue... The "outsourcing" mentality that prevents recycling
08:39 The drawbacks of high-quality packaging
10:42 Corporate contradictions continue... The "outsourcing" mentality that prevents recycling
11:02 Recycling or incineration: The twisted structure of processing costs
12:54 "Thermal recycling" is not recycling!
13:48 Japan's waste export problem
15:05 How much responsibility should companies take for waste?
15:45 Facing the Reiwa oil shock with recycling
17:08 What should we ask of the government for a recycling society?
18:16 Don't let it end with "goodness"! Exit Strategies for Advancing the Recycling Industry
18:28 "Design" for Advancing the Recycling Industry
19:41 "Discharge" for Advancing the Recycling Industry
21:59 "Processing" for Advancing the Recycling Industry
23:18 "Utilization" for Advancing the Recycling Industry
24:04 "Tracking" for Advancing the Recycling Industry
24:58 The Recycling Market: Guaranteed Growth
25:40 The New Revolution in Recycling Has Already Begun
31:51 Deep Dive into Industry Rumors: OFFRECO.BOX
32:08 Are Plastic Bottles Better for the Environment Than Reusable Bottles?
34:15 Co-creation Through "Recycling"! Japan's Future
35:05 More Innovation in Recycling
35:38 Let's Create a Circular Japanese Model Where Consumers and Businesses Work Together
36:01 Recycling Starts with Learning!
36:21 Professor Omuro's Summary for Today