The Fall Of A BILLION dollar MLM, Rodan + Fields 💜

James Welsh

James Welsh

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For almost two decades, Rodan + Fields promised confidence, community, and financial freedom to hundreds of thousands of women. And for a while, it seemed like it was working. But behind the success stories and social media glow-ups was a business model that sparked endless controversy, lawsuits, and financial fallout.

In this video, I take a  look at how two Stanford-trained dermatologists who created Proactiv went on to build one of the most successful, and most criticized, skincare brands of all time. From department stores to direct selling, Rodan + Fields became a billion dollar empire before collapsing under the weight of its own MLM structure.

Lets discuss how it all started, why so many consultants lost money, what led to the brand’s decline, and whether their 2024 rebrand can help them escape their MLM past.