Co-founder RTL: "Ik heb vijf jaar met een schuld van 10 miljoen gulden geleefd"
Doorzetters
6,930 views
Exactly 37 years ago today, RTL Veronique went on air for the first time. That is why we are bringing back this iconic episode: the story of one of the men who made it happen.
Support Alpe d'HuZes
Doorzetters is a media partner of Alpe d'HuZes. One in two people gets cancer, and Ruud and Richard have both been personally affected by it. We are not putting a bike up for grabs, but our reach: everything that comes in via our page goes to cancer research. đ https://inschrijving.opgevenisgeenopt...
Sponsors & Discounts
With the code 'Doorzetters' you get a 20% discount on McGregor clothing
đ https://nl.mcgregornewyork.com/discou...
Order our book - Doorzetters: 60 entrepreneurs who didn't give up
đ https://www.bol.com/nl/nl/p/doorzette...
Intro
One of our iconic episodes, re-released on the day RTL turns thirty-seven. In this episode, Ruud Hendriks himself sits on the other side of the table.
Ruud is co-founder of RTL, co-founder of Startupbootcamp, and co-founder of this podcast. On October 2, 1989, RTL VĂŠronique went on air for the first time at six o'clock in the evening, as the first commercial channel for the Netherlands, taking a detour through Luxembourg because it was not permitted from the Netherlands. Ruud was a co-founder and its first program director. He brought Goede Tijden Slechte Tijden to the Netherlands, discovered Jeroen van Inkel and Adam Curry, conceived Sky Radio, led NBC Europe from London, and served on the board of directors of Endemol when it was acquired by TelefĂłnica for billions. Currently, through Startupbootcamp, he is involved with some 1,400 startups and serves as a supervisory board member at Invest-NL. In this episode, among other things:
Why October 2nd is a special date for him
How he secured RTL's financing after a year and a half of nothing but rejections
Why he signed presenter contracts with money that wasn't there
The seizure of his house, and the lunch in Cannes with which he resolved it
How Goede Tijden Slechte Tijden almost went off the air after three weeks
The deal with Joop van den Ende that tripled market share
How RTL's ratings were artificially boosted in the early years
Three years in London, and what Jack Welch taught him about leadership
Sport7: raising a billion in 36 hours, and losing everything four months later
Booed by 50,000 people, and living with ten million in debt for five years
What it cost him personally, and who he went to apologize to afterwards
Why he left the media for startups at fifty
Timestamps
00:00 - Ten million for a soap opera nobody watched watched
01:44 - Why the hosts are interviewing their own husbands today
05:05 - Fifteen years of radio: land pirates, Caroline, and Veronica
06:40 - Seizure of his house, and the lunch in Cannes
09:24 - Two years searching for RTL's financing
10:15 - Philips wants two percent, Luxembourg wants fifty-one
12:05 - Unbacked checks and a threat in the Telegraaf
14:44 - The news at 7:30 and the arrival of GTST
18:20 - The U-turn via Luxembourg and the TV10 trick
20:30 - One hundred million a year from Joop van den Ende
21:48 - The ratings box that was always on RTL4
25:15 - How Jeroen van Inkel and Adam Curry were discovered
29:29 - To London for NBC Europe
31:32 - Night flight to Frankfurt for breakfast with Jack Welch
37:06 - Everything he had in two percent Endemol
40:22 - Big Brother online and the sale to TelefĂłnica
43:45 - Sport7: the hardest moment of his career
45:28 - More than a billion in thirty-six hours
48:59 - The two mistakes that cost Sport7 its head
50:14 - Bodyguards, spat on, and booed by 50,000 people
52:04 - Five years living with ten million guilders in debt
52:48 - The bill at home: marriage, brothers, family
57:03 - Why he switched to startups at fifty
61:11 - What he looks for in a startup: team, team, team
66:01 - His three tips for starting entrepreneurs
69:04 - The tips from this episode
Tips from this episode
Tip from Ruud: "Take a break every now and then and celebrate success. I learned that from I learned this from Jack Welch. When you reach a certain milestone, really enjoy it."
Tip from Ruud, for starting entrepreneurs: "Start. There are so many reasons not to start as an entrepreneur, but the most important tip is: start."
Tip from Richard: "When you are in a country or a city, leave the beaten path. If you turn right for once, it is actually much more beautiful."
Sponsors
Amdax - https://amdax.com/nl
Doorzetters Links
Website: https://www.doorzetters.net
Spotify: https://ap.lc/KsUHP
Apple Podcast: https://ap.lc/doByt
DoorzettersGPT: https://chatgpt.com/g/g-677919e6e4948...
8 Comments
Ik woonde in een koopflatje op de begane grond en zat in het bestuur van de VvE.
Dus in overleg pakte ik elke morgen de ladder, uit de muurbeugels voor de boxen.
Ik had toch een sleutel, dus elke dag hing ik die schoongespoten weer terug.
Met die maat waarbij wij dat zwartwerken deed.
Zagen wij elke morgen wel op de hoek van die straat wel een auto staan met 2 mannen erin.
Zelfs op zondag stonden die mannen er, ik had toen een vriendin met een dochtertje, die leerde lopen door mijn Duitse Herder in zijn nek vast te houden.
Die mannen zeiden wel eens, jij werkt ook wel veel.
Ik zal wel moeten, mijn vriendin en haar kleintje willen ook wel graag wat eten op hun bord.
Enige tijd later kwamen wij na een dag werken weer bij mijn huis, was de gehele wijk afgezet.
Dus ik zei tegen die maat, zet die aanhanger met die ladder maar bij jouw huis neer, die ladder hebben wij met een slot toch vast aan jouw aanhanger.
Dus ik liep de wijk in, dat mocht omdat ik daar woonde.
Bleek later op deze zender, dat ze de straat in het verlengde al maanden gecontroleerd hadden.
Wegens zwartwerken met een uitkering van de sociale dienst.
Een heel groot deel van die straat ging nat wegens zwartwerken, zelfs iemand met een cafĂŠ in haar woonkamer, gokkasten, bingo avonden en dat soort dingen deed ze ook allemaal.
Toen kroop ik echt wel door het oog van de naald, gelijk maar gestopt met dat zwartwerken ;-)
Maar zoek en kijk daar iets buiten, wanneer daar rijen lokale inwoners staan.
Dan maken ze daar goed eten, dan heb ik het beslist niet over de landen, die niet echt op hun gezondheid letten.
Co-founder RTL: "Ik heb vijf jaar met een schuld van 10 miljoen gulden geleefd"
Doorzetters
6,930 views
Exactly 37 years ago today, RTL Veronique went on air for the first time. That is why we are bringing back this iconic episode: the story of one of the men who made it happen.
Support Alpe d'HuZes
Doorzetters is a media partner of Alpe d'HuZes. One in two people gets cancer, and Ruud and Richard have both been personally affected by it. We are not putting a bike up for grabs, but our reach: everything that comes in via our page goes to cancer research. đ https://inschrijving.opgevenisgeenopt...
Sponsors & Discounts
With the code 'Doorzetters' you get a 20% discount on McGregor clothing
đ https://nl.mcgregornewyork.com/discou...
Order our book - Doorzetters: 60 entrepreneurs who didn't give up
đ https://www.bol.com/nl/nl/p/doorzette...
Intro
One of our iconic episodes, re-released on the day RTL turns thirty-seven. In this episode, Ruud Hendriks himself sits on the other side of the table.
Ruud is co-founder of RTL, co-founder of Startupbootcamp, and co-founder of this podcast. On October 2, 1989, RTL VĂŠronique went on air for the first time at six o'clock in the evening, as the first commercial channel for the Netherlands, taking a detour through Luxembourg because it was not permitted from the Netherlands. Ruud was a co-founder and its first program director. He brought Goede Tijden Slechte Tijden to the Netherlands, discovered Jeroen van Inkel and Adam Curry, conceived Sky Radio, led NBC Europe from London, and served on the board of directors of Endemol when it was acquired by TelefĂłnica for billions. Currently, through Startupbootcamp, he is involved with some 1,400 startups and serves as a supervisory board member at Invest-NL. In this episode, among other things:
Why October 2nd is a special date for him
How he secured RTL's financing after a year and a half of nothing but rejections
Why he signed presenter contracts with money that wasn't there
The seizure of his house, and the lunch in Cannes with which he resolved it
How Goede Tijden Slechte Tijden almost went off the air after three weeks
The deal with Joop van den Ende that tripled market share
How RTL's ratings were artificially boosted in the early years
Three years in London, and what Jack Welch taught him about leadership
Sport7: raising a billion in 36 hours, and losing everything four months later
Booed by 50,000 people, and living with ten million in debt for five years
What it cost him personally, and who he went to apologize to afterwards
Why he left the media for startups at fifty
Timestamps
00:00 - Ten million for a soap opera nobody watched watched
01:44 - Why the hosts are interviewing their own husbands today
05:05 - Fifteen years of radio: land pirates, Caroline, and Veronica
06:40 - Seizure of his house, and the lunch in Cannes
09:24 - Two years searching for RTL's financing
10:15 - Philips wants two percent, Luxembourg wants fifty-one
12:05 - Unbacked checks and a threat in the Telegraaf
14:44 - The news at 7:30 and the arrival of GTST
18:20 - The U-turn via Luxembourg and the TV10 trick
20:30 - One hundred million a year from Joop van den Ende
21:48 - The ratings box that was always on RTL4
25:15 - How Jeroen van Inkel and Adam Curry were discovered
29:29 - To London for NBC Europe
31:32 - Night flight to Frankfurt for breakfast with Jack Welch
37:06 - Everything he had in two percent Endemol
40:22 - Big Brother online and the sale to TelefĂłnica
43:45 - Sport7: the hardest moment of his career
45:28 - More than a billion in thirty-six hours
48:59 - The two mistakes that cost Sport7 its head
50:14 - Bodyguards, spat on, and booed by 50,000 people
52:04 - Five years living with ten million guilders in debt
52:48 - The bill at home: marriage, brothers, family
57:03 - Why he switched to startups at fifty
61:11 - What he looks for in a startup: team, team, team
66:01 - His three tips for starting entrepreneurs
69:04 - The tips from this episode
Tips from this episode
Tip from Ruud: "Take a break every now and then and celebrate success. I learned that from I learned this from Jack Welch. When you reach a certain milestone, really enjoy it."
Tip from Ruud, for starting entrepreneurs: "Start. There are so many reasons not to start as an entrepreneur, but the most important tip is: start."
Tip from Richard: "When you are in a country or a city, leave the beaten path. If you turn right for once, it is actually much more beautiful."
Sponsors
Amdax - https://amdax.com/nl
Doorzetters Links
Website: https://www.doorzetters.net
Spotify: https://ap.lc/KsUHP
Apple Podcast: https://ap.lc/doByt
DoorzettersGPT: https://chatgpt.com/g/g-677919e6e4948...