Rory Sutherland: Good marketers watch what people do | SaaSy AF

Aaron Gibson - Founder & CEO of Hurree

Aaron Gibson - Founder & CEO of Hurree

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Rory Sutherland is one of the biggest voices in marketing and this May he joined us to bring the world of marketing and human behaviour to the world of data.

This conversation looked at what modern marketers need to build their ideas around, why what people say vs what they do are worlds apart, and how AI and data play into it.

πŸ“Both Rory and I will be attending MADfest London this July.
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