Rory Sutherland on the Magic of Original Thinking
Travelport
510,495 views
Ogilvy legend Rory Sutherland explores the alchemy behind original thinking and how big problems can often be solved with unexpected solutions.
Watch his speech on the #TravelIndustry
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20 Comments
@_-4232 2 years ago
Who else found this gem and is now on a rory binge?
@walterpearlman143 5 months ago
His best one was the one about the airport that had the arrival gate adjacent to the baggage claim.
Passengers bitterly complained about the wait time before the carousel started up.
But when they moved the arrival to the farthest gate from the baggage carousel, by the time the passengers arrived, the carousel was in motion.
The passengers were delighted !
Passengers bitterly complained about the wait time before the carousel started up.
But when they moved the arrival to the farthest gate from the baggage carousel, by the time the passengers arrived, the carousel was in motion.
The passengers were delighted !
@storegga 1 year ago
The algorithm gave me Rory and now he is our collective grandfather I can sit with a cup of tea and listen to.
@humanperson8418 1 year ago
5:50 Single greatest takeaway.
"Engineers measure time in seconds. Humans measure time in pain."
"Engineers measure time in seconds. Humans measure time in pain."
@MrCraigShepheard 1 year ago
As a chartered Electrical Engineer and someone who is VERY LOGICAL, I am absolutely hooked on everything that Rory Sutherland has to say.
@nf1101 4 years ago
Sutherland is worth listening to for hours. Would love to sit and brainstorm things with this man and see how far down the rabbit hole we could go.
@thetranslator1044 1 year ago
I can't believe we get to watch this for free. Thank you Rory Sutherland, Travelport and YouTube...
@peterpiper6837 2 years ago
'you need to ask a different question'. I need to use this little gem on my boss.
@slkdfjklasasdfasdf 2 years ago
This guy looks like Andy Serkis and sounds like the late Christopher Hitchens. And I can't get enough of him.
@gohumberto 2 years ago (edited)
OMG!!! The Train Journey vs Cruise-Ship analogy is genius. "Make a journey enjoyable enough and you don't care how long it takes".
So obvious .... and yet so often forgotten (or ignored).
I used to commute by (UK) train every day. The journey time didn't bother me that much, 1 hour or 1 hour 30, who cares?. I just wanted a comfy seat for 1 hour 30, rather than crammed in, stood up, next to the bloody Bog for an hour.
So obvious .... and yet so often forgotten (or ignored).
I used to commute by (UK) train every day. The journey time didn't bother me that much, 1 hour or 1 hour 30, who cares?. I just wanted a comfy seat for 1 hour 30, rather than crammed in, stood up, next to the bloody Bog for an hour.
@Thortspace 1 year ago (edited)
What a clever man !
"Don't solve the problem, expand the solution" ...
This is something that Thortspace is good for.
"Don't solve the problem, expand the solution" ...
This is something that Thortspace is good for.
@projectgolio 3 years ago
SCARF 35 min in is a really big concept. It explains a lot of behaviors and helps you find new ways to create value. Rory's fantastic.
@eamonstynes440 6 months ago
Why as an engineer and possibly because I’m an engineer, have I just found this incredible talker, my mind is blown
Rory Sutherland on the Magic of Original Thinking
Travelport
510,495 views
Ogilvy legend Rory Sutherland explores the alchemy behind original thinking and how big problems can often be solved with unexpected solutions.
Watch his speech on the #TravelIndustry
đŸ‘‰ https://www.travelport.com/theme/mode...