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The Cost Of Being Pharrell

Chance Dubinick

223,900 views

Pharrell Williams might have the craziest resume in pop culture history. From producing nearly half the songs on radio in the early 2000s to introducing America to the brand BAPE, Billionaire Boys Club, and modern streetwear culture . Pharrell didn’t just follow trends, he created them. Before luxury brands embraced hip-hop, before rappers became creative directors, and before sneaker culture became global, Pharrell was already building the blueprint for the future.

This documentary explores how a quiet kid from Virginia Beach helped reshape fashion through music, skate culture, japanese streetwear, and creativity that was years ahead of his time. From his early days with The Neptunes and Nigo to Louis Vuitton and the brand Human Race, this is the untold story of how Pharrell Williams quietly rewired modern culture. Enjoy :)

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20 Comments

@CyberSamurai8 3 months ago

I find it funny this man has multiple videos about people who all somehow “single handedly” changed streetwear

@berjo 4 months ago

Great video but Pharell wasn’t the first rapper to wear Bape in the US. There’s a picture of Biggie with a Bape jacket from 1996. The brand was clearly popular way before Pharell knew about it but it was obviously very niche 🤷🏾‍♂️

@GhostSamaritan 4 months ago

TMNT were skateboarding to Hip-Hop in the early 90s bruh. That means the skateboard & Hip-Hop overlap was big enough for mainstream culture to adopt it back then.

@SkateboardQua 4 months ago

Skate or hate

@Eslice_25 4 months ago (edited)

Billionaire boys club and ice cream still dope nowadays the design is sick af and recently got a zip up and few tees too humanmade is also dope too and kenzo😎🔥🔥🔥🔥🐐🐐💯

@truthseeker5863 4 months ago (edited)

You had to be born in the 2000s rappers been wearing high end designer since the 80s

@therealjustjuice 4 months ago

Please do more, this so binge worth

@TedJames-e7c 3 months ago

Wayne also don’t enough credit. Wayne was the first dude to bring streetwear into the rap game and embrace the “nerds”😂

@JonesyMnemonic 4 months ago

Hr also stole royalties and ripped of his best friend Chad Hugo and Kelis.

@liam.morrow 4 months ago

'Quietly' changed it all forever = AI slop

@UhhhTechMemes 4 months ago

Loved the vid
Very well made and taught me some stuff

@OscarOCP 4 months ago

IMO pharrell knew his role as a hiphop/rap icon and rolled with it at a time when hiphop was becoming more mainstream therefore he LOOKS like the fella that started the shit but thats only because it was when most tuned in to the culture. this really is a sick video bro but "before pharrell rappers werent fashion icons" ? i think u gotta give props to the old school and be aware of the doors they opened or you get stuck in a cultural loop; jus claiming shit because its the first time YOU have seen done without checking history and getting in beef/wars over shit thats not only been done before, but been done better by someone older

@diggwatch 4 months ago

super well made vid man, keep it up.

@Trixkaseke 4 months ago

I Think we ALL KNOW who is JUST realizing this now.

@yeebus2swaggg 4 months ago

THE GOATTT

@daniel_maholela 3 months ago

Very informative episode 🫡 thanks bro. Keep doing the most

@dominickkeyy 2 months ago

this was entertaining bro

@asth3tique 4 months ago

Great video as a whole, its greatly appreciated. Pharrell is still the person I hate that I didn't meet while working at adidas. Incredibly influential.