The NEW BEST Way To Scale Facebook Ads
Professor Charley T
17,734 views
Work with me - https://www.disrupterschool.com/DA-YT...
Work with my agency (Disrupter Agency): https://disrupterschool.com/agency?vi...
Scaling your ad campaigns isn’t just about turning up the daily budget—it’s a precise system. In this video, we breakdown the proven 3-stage framework to scale paid ad accounts profitably, avoid performance crashes, and maximize profit per transaction.
2009 - Began Growth Hacking on Myspace for Entertainment Businesses
2012 – Started my 1st Organic Growth agency and launched my 1st Facebook Ad
2015 – Recruited to be Paid Social Supervisor for Omnicom $1M+ daily budget: Nissan, CBS, Activision, Apple, Levis...
2016 - Hired at Hyfn to be Senior Social: New Balance, Candy Crush, Pizza Hut, and more!
2017 – Joined 310 Nutrition as Director, Growth and Acquisition, and was a founding member of the Facebook Disrupter Group (grew from $15m to $98m in 20 months)
2018 – Helped write the Power 5 Best Practices for Facebook Ads, Started Disrupter School
2019 - Recruited to MyLife as Director of Conversion and Revenue, Scaled from $3k a day to $50k... started my 3rd Paid Social Agency
2021 – Launched Facebook Ads MBA Program for serious business owners and media buyers.
2022 – Drove my 1st Million in Annual revenue for my own brands, Joined Underoutfit as a Partner
2023 – Paid myself my 1st Million from my own brands, Underoutfit scaled from $50k a month to $1M a week
2025 – Launched Disrupter Academy... Thousands taught, hundreds scaled, one focus: ads serve the business, not the platform.
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00:00 How to Scale Meta Ads
00:14 The Merry-Go-Round Of Pain
03:08 The Number that REALLY Matters
05:21 Infinite Scaling
08:37 Scaling the Budget
16:00 The 4Pi Analysis
21:40 How to do Creative Testing
20 Comments
Imagine being blindfolded and no hearing in a cage of wild zoo animals.
If we stop reckless spending the platforms will learn where the money is really coming from.
After you create a winning ad, but two days later the ROAS ('return on ad spend') plummets and CAC suddenly skyrockets - this is NOT because the ad is '2 days later - no longer a winner'
it's the platform. There are SO MANY people who would respond to a winning ad for WEEKS, but the platform basically kills it in 48 hours.
That's what's happening. It's hard to admit because of the fear that you have no control over it.
But spend ONLY for 48 hours then cut it off. The platform takes your budget after 48 hours and 'swipe files' your ad for itself or to promote someone else. The key is TEST ONLY. 24 hours, 48 hours, then CUT OFF, no budget allocated.
I couldn't find the answer to this in the Disrupter Academy or the MBA.
How can I assess ad performance when using a call funnel for high ticket coaching? There's no cost per purchase or AOV to use for custom metrics.
The NEW BEST Way To Scale Facebook Ads
Professor Charley T
17,734 views
Work with me - https://www.disrupterschool.com/DA-YT...
Work with my agency (Disrupter Agency): https://disrupterschool.com/agency?vi...
Scaling your ad campaigns isn’t just about turning up the daily budget—it’s a precise system. In this video, we breakdown the proven 3-stage framework to scale paid ad accounts profitably, avoid performance crashes, and maximize profit per transaction.
2009 - Began Growth Hacking on Myspace for Entertainment Businesses
2012 – Started my 1st Organic Growth agency and launched my 1st Facebook Ad
2015 – Recruited to be Paid Social Supervisor for Omnicom $1M+ daily budget: Nissan, CBS, Activision, Apple, Levis...
2016 - Hired at Hyfn to be Senior Social: New Balance, Candy Crush, Pizza Hut, and more!
2017 – Joined 310 Nutrition as Director, Growth and Acquisition, and was a founding member of the Facebook Disrupter Group (grew from $15m to $98m in 20 months)
2018 – Helped write the Power 5 Best Practices for Facebook Ads, Started Disrupter School
2019 - Recruited to MyLife as Director of Conversion and Revenue, Scaled from $3k a day to $50k... started my 3rd Paid Social Agency
2021 – Launched Facebook Ads MBA Program for serious business owners and media buyers.
2022 – Drove my 1st Million in Annual revenue for my own brands, Joined Underoutfit as a Partner
2023 – Paid myself my 1st Million from my own brands, Underoutfit scaled from $50k a month to $1M a week
2025 – Launched Disrupter Academy... Thousands taught, hundreds scaled, one focus: ads serve the business, not the platform.
----------------------------------
00:00 How to Scale Meta Ads
00:14 The Merry-Go-Round Of Pain
03:08 The Number that REALLY Matters
05:21 Infinite Scaling
08:37 Scaling the Budget
16:00 The 4Pi Analysis
21:40 How to do Creative Testing
Work with my agency (Disrupter Agency): https://disrupterschool.com/agency?video=yJS_tqi642Y