How to Win with Facebook Ads in 2027 (DO THIS)
Professor Charley T
13,344 views
Work with me - https://www.disrupterschool.com/DA-YT...
Work with my agency (Disrupter Agency): https://disrupterschool.com/agency?vi...
2009 - Began Growth Hacking on Myspace for Entertainment Businesses
2012 – Started my 1st Organic Growth agency and launched my 1st Facebook Ad
2015 – Recruited to be Paid Social Supervisor for Omnicom $1M+ daily budget: Nissan, CBS, Activision, Apple, Levis...
2016 - Hired at Hyfn to be Senior Social: New Balance, Candy Crush, Pizza Hut, and more!
2017 – Joined 310 Nutrition as Director, Growth and Acquisition, and was a founding member of the Facebook Disrupter Group (grew from $15m to $98m in 20 months)
2018 – Helped write the Power 5 Best Practices for Facebook Ads, Started Disrupter School
2019 - Recruited to MyLife as Director of Conversion and Revenue, Scaled from $3k a day to $50k... started my 3rd Paid Social Agency
2021 – Launched Facebook Ads MBA Program for serious business owners and media buyers.
2022 – Drove my 1st Million in Annual revenue for my own brands, Joined Underoutfit as a Partner
2023 – Paid myself my 1st Million from my own brands, Underoutfit scaled from $50k a month to $1M a week
2025 – Launched Disrupter Academy... Helped thousands around the world scale, gain independence, create jobs and provide for their families
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Stop wasting budget on inefficient Facebook ads strategy setups. Learn how to pivot your account to sustainable growth in 2027..
By refining your approach to meta advertising, you can stop chasing vanity metrics that don't impact your bottom line. We evaluate the trade-offs of current campaign structures so you can optimize your ad account performance without the constant crashes typical of outdated funnels.
Subscribe for weekly ad strategy breakdowns, and comment below with your biggest challenge when scaling campaigns.
00:00 – The Only Facebook Ad Structure You Need Right Now
00:14 – Org Chart Death
03:26 – How Audiences Work
05:58 – Targeting for Profit and Scale
10:01 – The Ideal Campaign Structure
16:00 – Creative Strategy
18:48 – Case Study: Us vs the Agency "Guru" Account Strategy
20:32 – How to Analyze Performance with the 4PI Framework
20 Comments
- 24:00 10-40% of the campaign budget right? Or account?
- why would we increase the budget if we have 10% headroom. Whats the point on operating on 1% margin?
I have an important question. Some dietary supplements can be marketed from several different angles and have multiple benefits.
If all of these angles are promoted within the same campaign without clearly separating them by audience, could that confuse potential customers?
Could it make people think, “What exactly is this product for?” if it seems to have too many different benefits?
How to Win with Facebook Ads in 2027 (DO THIS)
Professor Charley T
13,344 views
Work with me - https://www.disrupterschool.com/DA-YT...
Work with my agency (Disrupter Agency): https://disrupterschool.com/agency?vi...
2009 - Began Growth Hacking on Myspace for Entertainment Businesses
2012 – Started my 1st Organic Growth agency and launched my 1st Facebook Ad
2015 – Recruited to be Paid Social Supervisor for Omnicom $1M+ daily budget: Nissan, CBS, Activision, Apple, Levis...
2016 - Hired at Hyfn to be Senior Social: New Balance, Candy Crush, Pizza Hut, and more!
2017 – Joined 310 Nutrition as Director, Growth and Acquisition, and was a founding member of the Facebook Disrupter Group (grew from $15m to $98m in 20 months)
2018 – Helped write the Power 5 Best Practices for Facebook Ads, Started Disrupter School
2019 - Recruited to MyLife as Director of Conversion and Revenue, Scaled from $3k a day to $50k... started my 3rd Paid Social Agency
2021 – Launched Facebook Ads MBA Program for serious business owners and media buyers.
2022 – Drove my 1st Million in Annual revenue for my own brands, Joined Underoutfit as a Partner
2023 – Paid myself my 1st Million from my own brands, Underoutfit scaled from $50k a month to $1M a week
2025 – Launched Disrupter Academy... Helped thousands around the world scale, gain independence, create jobs and provide for their families
----------------------------------
Stop wasting budget on inefficient Facebook ads strategy setups. Learn how to pivot your account to sustainable growth in 2027..
By refining your approach to meta advertising, you can stop chasing vanity metrics that don't impact your bottom line. We evaluate the trade-offs of current campaign structures so you can optimize your ad account performance without the constant crashes typical of outdated funnels.
Subscribe for weekly ad strategy breakdowns, and comment below with your biggest challenge when scaling campaigns.
00:00 – The Only Facebook Ad Structure You Need Right Now
00:14 – Org Chart Death
03:26 – How Audiences Work
05:58 – Targeting for Profit and Scale
10:01 – The Ideal Campaign Structure
16:00 – Creative Strategy
18:48 – Case Study: Us vs the Agency "Guru" Account Strategy
20:32 – How to Analyze Performance with the 4PI Framework
Thanks.