Want help landing bigger brand deals? See if you qualify for a free sponsorship strategy session with my team. Apply here: https://wizardsguild.com/qualify

Lew Smith spent 26 years in IT, squeezing content creation into early mornings, nights, and weekends. Then one brand deal, $6,000 a month for 12 months, gave him the green light to type his resignation letter.

• How a networking group Lew almost didn't pay for led to a $72K brand deal
• The 3-tier offer that turned a small consulting gig into a full-time client
• Why Lew refuses to give brands rights in perpetuity, even when they push back
• How switching from gifted to paid changed his sponsorship business overnight
• Why video pitches have gotten Lew a response 100% of the time

Lew breaks down exactly how he used the ROPE pitch method to position his offer, how he handled the brand's biggest objection around content ownership, and the three lessons he'd give any creator trying to turn brand deals into a full-time income.

Follow our guest: Lew Smith @reluctantdiyers

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 One Brand Deal, One Resignation Letter
00:20 How a Networking Group Led to a $72K Brand Deal
01:28 Turning a Consulting Gig Into a Full-Time Client
03:10 The 3-Tier Pitch That Landed $6K/Month
04:27 Why You Never Give Away Rights in Perpetuity
05:52 Closing the 12-Month Deal
07:09 The Resignation Letter
08:04 Gifted to Paid: The First Shift That Worked
08:36 Lou's Journey Before Brand Deal Wizard
10:03 Negotiating Content Rights With Newborn Brothers
11:44 Using the ROPE Pitch Method
14:18 When Brands Balk at Paying Creators
16:23 Staying Sticky When the Timing Is Wrong
18:17 Why Video Pitches Always Get a Response
19:27 Lou's 3 Biggest Brand Deal Lessons

For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com