Is design different from art, and creativity different from creativity, and can one continue to design for pleasure after years in the profession?
A personal presentation by Vova Lifanov on the costs of trading in jeans and sneakers for dress shoes and a formal business suit to work with large corporations, and the search for an answer to the question, "Why bother with design at all?"
00:00 Welcome to Vova Lifanov
03:38 Lecture at the Russian Academy of Arts
08:15 What career path should a designer choose?
14:39 There Might Not Be Enough Time to Understand Art
19:11 On Indian Cinema and Coprolites
23:28 Project 3468
28:00 Case Study for a Meat Company
31:02 How Vova Lifanov Made Everyone Throw the Suprematist Cross
33:19 A Story About Lukoil
36:31 2025 — the Hardest Year for the Creative Industry
40:23 "Don't Listen to Old Fools Talking from the Stage"
44:06 Why Design?
46:03 Rap by Vova Lifanov
Lecture "Art to Order" by Vova Lifanov, founder of the Suprematika agency
More useful videos for designers in the VK group: http://www.vk.com/prosmotr
Like Prosmotr on Instagram: Instagram: designprosmotr
Find out the latest Prosmotr news on Facebook: Facebook: designprosmotr
Follow the news on Twitter: Twitter: designprosmotr
http://designprosmotr.ru
Is design different from art, and creativity different from creativity, and can one continue to design for pleasure after years in the profession?
A personal presentation by Vova Lifanov on the costs of trading in jeans and sneakers for dress shoes and a formal business suit to work with large corporations, and the search for an answer to the question, "Why bother with design at all?"
00:00 Welcome to Vova Lifanov
03:38 Lecture at the Russian Academy of Arts
08:15 What career path should a designer choose?
14:39 There Might Not Be Enough Time to Understand Art
19:11 On Indian Cinema and Coprolites
23:28 Project 3468
28:00 Case Study for a Meat Company
31:02 How Vova Lifanov Made Everyone Throw the Suprematist Cross
33:19 A Story About Lukoil
36:31 2025 — the Hardest Year for the Creative Industry
40:23 "Don't Listen to Old Fools Talking from the Stage"
44:06 Why Design?
46:03 Rap by Vova Lifanov
Lecture "Art to Order" by Vova Lifanov, founder of the Suprematika agency
More useful videos for designers in the VK group: http://www.vk.com/prosmotr
Like Prosmotr on Instagram: Instagram: designprosmotr
Find out the latest Prosmotr news on Facebook: Facebook: designprosmotr
Follow the news on Twitter: Twitter: designprosmotr
http://designprosmotr.ru