Вопросы дизайнера | Артемий Лебедев | Prosmotr
Design Prosmotr
10,195 views
Everything you wanted to ask but were afraid to: from how to finally increase the price of your projects to a foundation of key design principles. No pedantry or moralizing—only honest answers from a man known in the industry.
This talk features Artemy Lebedev's main advice to designers, predictions for the next 5 years in the industry, the subtle benefits of being able to make bad design, and many other sensitive topics.
00:00 Meet Artemy Lebedev
02:15 How to stay relevant when everything becomes outdated in 3 weeks
13:51 What changes await design in the next 5 years
21:25 Why it's important to be able to make bad design
25:42 Russian design—what is it like?
29:57 Joint competition with "Journalus" // Does it make sense to seek a national origin in design?
31:05 Key principles of design
36:50 How studios can compete with corporations for designers
38:15 The key to promoting a design studio
39:25 How to sell design for more money
41:22 How to maintain a balance between self-expression and client goals
42:59 How to win the battle for attention
43:59 Top advice for designers
44:24 Q&A
Lecture "Designer's Questions" by Artemy Lebedev, designer
Journalus x Design Prosmotr Competition:
— Watch Artemy Lebedev's lecture
— Answer the question "Does it make sense to seek national origins in design" in the comments below the video
— The author of the best answer, according to Artemy Lebedev and Design Prosmotr, will receive two prizes: lifetime access to the Journalus website and a ticket to any Design Prosmotr event in 2026
— We'll announce the results on August 30th by pinning the post with the results from Design Prosmotr and also by replying to the winner's comment
Journalus is a media outlet about the digital industry for designers, managers, and developers. Marketers and entrepreneurs.
Subscribe with a 30% discount for 1745 rubles per year (145 rubles per month): https://zhurnalus.artlebedev.ru/feed/...
Promo code for all viewers: PROSMOTR
More useful videos for designers in the VK group: http://www.vk.com/prosmotr
Like Prosmotr on Instagram: Instagram: designprosmotr
Find out the latest Prosmotr news on Facebook: Facebook: designprosmotr
Follow us on Twitter: Twitter: designprosmotr
http://designprosmotr.ru
20 Comments
Национальное начало, имеет ли смысл искать его в дизайне?
Да. Но не в орнаментах и символах.
Интереснее найти национальную логику: как мы понимаем пространство, материал, масштаб, комфорт и красоту.
Япония нашла свой язык через пустоту и материал.
Швейцария – через систему и точность.
Скандинавия – через свет, природу и человеческий масштаб.
А что может стать основой российского дизайна? Точно не матрёшка, не орнамент и не стилизация. А что-то, что невозможно убрать, не потеряв сам способ мышления.
Возможно, именно это и стоит искать.
А если глобально, то нет. Хороший дизайн должен работать для всех
Вопросы дизайнера | Артемий Лебедев | Prosmotr
Design Prosmotr
10,195 views
Everything you wanted to ask but were afraid to: from how to finally increase the price of your projects to a foundation of key design principles. No pedantry or moralizing—only honest answers from a man known in the industry.
This talk features Artemy Lebedev's main advice to designers, predictions for the next 5 years in the industry, the subtle benefits of being able to make bad design, and many other sensitive topics.
00:00 Meet Artemy Lebedev
02:15 How to stay relevant when everything becomes outdated in 3 weeks
13:51 What changes await design in the next 5 years
21:25 Why it's important to be able to make bad design
25:42 Russian design—what is it like?
29:57 Joint competition with "Journalus" // Does it make sense to seek a national origin in design?
31:05 Key principles of design
36:50 How studios can compete with corporations for designers
38:15 The key to promoting a design studio
39:25 How to sell design for more money
41:22 How to maintain a balance between self-expression and client goals
42:59 How to win the battle for attention
43:59 Top advice for designers
44:24 Q&A
Lecture "Designer's Questions" by Artemy Lebedev, designer
Journalus x Design Prosmotr Competition:
— Watch Artemy Lebedev's lecture
— Answer the question "Does it make sense to seek national origins in design" in the comments below the video
— The author of the best answer, according to Artemy Lebedev and Design Prosmotr, will receive two prizes: lifetime access to the Journalus website and a ticket to any Design Prosmotr event in 2026
— We'll announce the results on August 30th by pinning the post with the results from Design Prosmotr and also by replying to the winner's comment
Journalus is a media outlet about the digital industry for designers, managers, and developers. Marketers and entrepreneurs.
Subscribe with a 30% discount for 1745 rubles per year (145 rubles per month): https://zhurnalus.artlebedev.ru/feed/...
Promo code for all viewers: PROSMOTR
More useful videos for designers in the VK group: http://www.vk.com/prosmotr
Like Prosmotr on Instagram: Instagram: designprosmotr
Find out the latest Prosmotr news on Facebook: Facebook: designprosmotr
Follow us on Twitter: Twitter: designprosmotr
http://designprosmotr.ru
Национальное начало не нужно искать, а его нужно переводить.
Проблема не в том, чтобы найти культурный код, а в том, как вы его интерпретируете.
В дизайне есть два пути:
Декораторство. Копирование внешней атрибутики — орнаментов, узоров, этно-символов. Это превращает дизайн в сувенирную лавку и бытовую экзотику.
Перевод. Извлечение логики, а не формы. Это работа с традиционными материалами и привычками жизни людей.
В эпоху тотальной глобализации и стандартизации визуального шума аутентичность это единственный невоспроизводимый ресурс.
Искать национальное начало стоит только для одного, чтобы взять древнюю логику и выразить её языком будущего. Всё остальное — стилизация.