SSangYong Chairman: The Korean Mercedes-Benz You’ve Never Heard Of

Purple Squirrel Creative

Purple Squirrel Creative

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It's NOT an S-Class, or even an E-Class. The SSangYong/Daewoo Chairman was a domestically-built South Korean luxury sedan based on a planned successor to the W124 Mercedes-Benz E-Class, but the story is much more unusual than that. Follow along as KDM historian and industry analyst Mel Yu explains!

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