PORSCHE Bet Everything Against TOYOTA And Just LOST 93% Of Its PROFIT!

Lisa Reynolds

Lisa Reynolds

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Five years ago, Porsche bet that the world would go electric fast. Toyota said it wouldn’t, and was ranked dead last in the world for refusing to follow. On Porsche’s own figures, its operating profit then fell 92.7% in a single year. This week, Porsche’s new CEO laid out a turnaround plan built on a word Toyota has used for twenty years. This is how the bet was made, what it cost, and which German car maker could be next.

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