Rory Sutherland's 2026 Marketing Masterclass | MAD//Fest London
MADMasters By Rory Sutherland
107,415 views
Enrol in Rory's Course here! - https://www.madfestlondon.com/masters/
THE INAUGURAL SUTHERLAND LECTURE!
New for 2026, The Sutherland Lecture is a state-of-the-nation view on the marketing/advertising industry. Each year, a selected individual will put the big issues on the table and call for collective industry action on key trends, challenges and opportunities. Of course the first person to deliver The Sutherland Lecture will be Rory, who will reflect on his near 40 year career in adland to appraise the health and direction of marketing in 2026.
In 2027, Rory will choose the next Sutherland Lecture speaker, creating a prestigious annual format that marks Rory's contribution to the industry.
20 Comments
He added " that's my one minute speech on management " . David loved going to work every day as he was quite genuinely thanked and when he made a mistake it was simply learning by the error .
Businesses are incredibly good at optimising what they already know, but much less comfortable funding the wandering, observation and experimentation that might uncover something disproportionately valuable. Then network science adds another layer: customers, behaviours and ideas don’t exist in isolation. They spread through relationships, social proof, clusters and time.
Here's to creating more room for exploration!! 🐝
One day we may realise the ways of the quantum universe, the ways of the relative universe, the ways of social interactions, the ways of general population interaction, the ways of natural interaction, the ways of civilisational evolution, the ways of math - structurally are representative of the same patterns set within fundamental universal forces
Like magnets 🧲 ☯️⚖️🎹👯👂
Rory Sutherland's 2026 Marketing Masterclass | MAD//Fest London
MADMasters By Rory Sutherland
107,415 views
Enrol in Rory's Course here! - https://www.madfestlondon.com/masters/
THE INAUGURAL SUTHERLAND LECTURE!
New for 2026, The Sutherland Lecture is a state-of-the-nation view on the marketing/advertising industry. Each year, a selected individual will put the big issues on the table and call for collective industry action on key trends, challenges and opportunities. Of course the first person to deliver The Sutherland Lecture will be Rory, who will reflect on his near 40 year career in adland to appraise the health and direction of marketing in 2026.
In 2027, Rory will choose the next Sutherland Lecture speaker, creating a prestigious annual format that marks Rory's contribution to the industry.