ROCKBIKES TV
When people are researching and purchasing something, not just bicycles, they may think they are making all the choices themselves, but in reality, various judgment habits limit their choices in their minds, or they may be cleverly guided by companies and brands using psychological techniques.
These are collectively called "cognitive biases."
This time, Nishiyama will explain in detail about cognitive biases seen in the world of bicycles and commonly used by companies, and whether cognitive biases are good or bad.

Watch the video "The Legendary Brand/NISHIKI Revival" here:
【NISHIKI Alien 復活プロジェクト】エレベーテッドチェーンステーを現代に...

[Table of Contents]
0:00 Opening
3:28 Chapter 1: Are We Choosing Based on Performance...or Thinking?

7:08 Chapter 2: The moment you see a famous brand logo, it's no longer fair.
9:51 Chapter 3: The moment you hear "Made in China," it works in the opposite direction.
14:23 Chapter 4: Successful brands utilize "cognitive bias."
17:22 Chapter 5: So let's make better use of cognitive bias.

〈About ROCKBIKES TV〉
We want to spread our values ​​about what we consider a "cool bike"!
With that in mind, the ROCKBIKES representative himself will help those aiming for "coolness," including not only bicycles but also their users, by sharing maintenance tips, work processes, product explanations, and our thoughts.

★ROCKBIKES Official Website/Online Store
https://www.rockbikes.jp/

■We've created original "ROCKBIKES TV" stickers!
Available now on the ROCKBIKES official website!
https://rockbikes.jp/collections/part...

▼Official LINE account launched!

We're distributing a ¥500 off coupon usable at our official online store to everyone who adds us as a friend!
https://lin.ee/XsZefeN

▼Instagram
Instagram: rockbikes.official

▼Twitter
Twitter: ROCKBIKES_home

★"ROCKBIKES TRUCKER CAP" now on sale!

■BLACK/WHITE Logo
https://rockbikes.jp/collections/rbor...

■BLACK/BLACK Logo
https://rockbikes.jp/collections/rbor...

■BLACK/RED Logo
https://rockbikes.jp/collections/rbor...

▼Official T-shirts now on sale!

■Wing Logo ver.
・ROCKBIKES Official Website
https://rockbikes.jp/collections/rbor...

■Star Logo ver.
・ROCKBIKES Official Website
https://rockbikes.jp/collections/rbor...

#CognitiveBias #Psychology #Brand #IsItEvil? #Bicycle