ROCKBIKES TV (Rockbikes TV) This episode discusses how, not only in the bicycle industry but in various other industries, things that were once believed are often no longer true due to technological advancements and shifts in thinking.

So, are manufacturers lying? The answer is half true and half false.

I believe this is true not only in the bicycle industry but also in hobby-related industries: there are "measurable values" that can be expressed numerically, such as weight and stiffness, and "unmeasurable values" that cannot be expressed numerically, such as ride feel and design.

Until now, emphasis has been placed on "measurable values," but Nishiyama believes that the era of prioritizing these "unmeasurable values" is coming.

This episode will explain the reasons for this in detail.

*Why is Chromoly so comfortable to ride?* Video:
[Part 1] クロモリフレームは本当に乗り心地がいいのか？（前編）| ROCKBIKES TV (...
[Part 2] クロモリフレームは本当に乗り心地がいいのか？ (完結編)  | ROCKBIKES ...

*Why aren't middle-class bikes selling?* Video:
真ん中が売れない自転車市場の二極化。本当に消えたものは何なのか？

*Table of Contents*
0:00 Opening
3:02 Chapter 1: The never-ending game of weight reduction
9:48 Chapter 2: The rigidity competition
16:36 Chapter 3: Were the manufacturers lying?
23:46 Chapter 4: The concept of "Menpa"
28:53 Chapter 5: Why do people enjoy hobbies?
34:20 Ending

*About ROCKBIKES TV*
We want to spread our values ​​regarding "cool bikes"!

With that in mind, the representative of ROCKBIKES himself will help those who aim for "coolness," including not only bicycles but also their users, by sharing maintenance tips, work procedures, product explanations, and our philosophy.

★ROCKBIKES Official Website/Online Store
https://www.rockbikes.jp/

■We've created original "ROCKBIKES TV" stickers!
Available now on the ROCKBIKES official website!
https://www.rockbikes.jp/item/p-stick...

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We're distributing a ¥500 off coupon usable at our official online store to everyone who adds us as a friend!
https://lin.ee/XsZefeN

▼ROCKBIKES Official Website/Online Store
https://www.rockbikes.jp/

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Instagram: rockbikes.official

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Twitter: ROCKBIKES_home

★New "ROCKBIKES TRUCKER CAP" now available!

■BLACK/WHITE Logo
https://www.rockbikes.jp/item/ac-cap-...

■BLACK/BLACK Logo
https://www.rockbikes.jp/item/ac-cap-...

■BLACK/RED Logo
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▼Official T-shirts on sale now!

■Wing Logo ver.
・ROCKBIKES Official Website
https://www.rockbikes.jp/item/rbwingt/

■Star Logo ver.
・ROCKBIKES Official Website
https://www.rockbikes.jp/item/rbstart/

#IndustryDarkSide #Lies #MentalPerformance #NotMeasuredInNumbers