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Xiaomi's story is much weirder than you think

TechAltar

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Xiaomi's rise from budget brand late comer to tech titan can be explained by a communist rabbit, Mitu, the company's old mascot. Also the name Xiaomi referring to millet and rice, a communist revolutionary slogan.

The Story Behind

This video on Nebula: https://nebula.tv/videos/techaltar-ho...

Xiaomi 17 Pro provided by https://tradingshenzhen.com

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Channel Music by Edemski: SoundCloud: edemski
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Stock assets: Getty, Reuters

20 Comments

@TechAltar Creator 10 months ago Pinned

🎉 Insta360 Black Friday Sale is LIVE From Nov 20! 🎉 The first 10 orders will get the exclusive offer!
* X5: 15% OFF (up to $100 OFF!) + Free 1-year 1TB Cloud Service + Free Dual Replacement Lens Kit:https://bit.ly/TechAltarBFX5
* GO Ultra: 15% OFF (up to $80 OFF!) + Free Mic Air: https://bit.ly/TechAltarBFGOUltra
* Ace Pro 2: 16% OFF (up to $65 OFF!) + Free 256GB SD Card: https://bit.ly/TechAltarBFAP2
* Flow 2 Pro: 20% OFF + Free Magsafe Phone Mount: https://bit.ly/TechAltarBFFlow
* Link 2/2 Pro: At least $50 off + free 2-in-1 Tripod:https://bit.ly/TechAltarBFLink

@MechanicalRabbits 10 months ago

people willingly installing a xiaomi rom on their non-xiaomi devices for better performance feels like a tale from an inverted version of reality in 2025

@dalobucaram7078 10 months ago

The good days were the days when you could load a Galaxy phone with MIUI or FlymeOS.

@BankruptGreek 10 months ago

and now to flash a custom rom on a xiaomi you need to login through a chinese site, register for a bootloader unlocking, then wait a week downloading things and using your phone only to have to wipe it clean with a program that is in chinese and flash their software but with an ublocked bootloader.

@bri1085 10 months ago

Nice we're getting a Friday checkout and TechAltar video on the same day.

@markplain2555 10 months ago

TechAlter has in my mind not been a tech review channel but rather a business strategy review channel. Excellent.

@arkantos006 10 months ago

0:19 Mitu can be seen when Xiomi devices are in safe mode.

@adilator 10 months ago

I just go back into the Xiaomi ecosystem after a few years and I fucking hate the ads that pop in their badly designed apps. It used to be much cleaner a few years ago.

@zomian 10 months ago

Their scrappy geeky culture still shows through the Mi Band eco system. They have a members exclusive forum allowing users to upload their own custom firmwares and apps. Someone got PvZ to run on a Mi Band.

@maximusg88 10 months ago

Aaaaah a good old school TechAltar video. What a way to start the weekend.

@BanksFamilyFun 10 months ago

There are really only 2 phones (after owning dozens) that I am nostalgic for: the OnePlus 7 Pro and the Xiaomi Mi Mix. The Mi Mix was (and still is) an absolutely gorgeous phone.

@chilldude30 10 months ago

It's videos like this which are why techaltar is such a unique and awesome tech channel. I honestly don't particularly care about xiaomi a priori, but this so super interesting. Tech altars interest in and expertise of the Chinese (and generally the non western) phone market is really a USP of the channel.

@amitpanwar1858 10 months ago

I remember my redmi note 3. Exceptional device. Now using note 12 5g . But it's not as exciting as note 3 back then.

@bytemosery4946 10 months ago

I remember when i had bought my first xiaomi mi a1 on gearbest. In Italy there was a decent fanbase and a nice sense of community, not even two years and xiaomi became just another brand.

@the0s666 10 months ago

I had xiaomi kettle that died 2 weeks after its warranty, and vacuum cleaner that died couple of months after warranty. I do still have their smart light bulb. So yeah, the products work, but for how long and how well, that is the question.

@mcmxxi1172 10 months ago

Nowadays Xiaomi embarrasses me with their software 🤧

@antoniokf5 10 months ago

Really funny how the mascot of one of the biggest corporations in the world is a Communist Rabbit. China really is fascinating.

@MarsorryIckuatuna 10 months ago

Easily the most informative video I’ve watched all year. I had no idea they were this big and growing. A remarkable company and great story!

@talontips 10 months ago

I think they were one of the few that didn't include liquid glass this year. The only ones that actually hear the fans

@armourskeleton 6 months ago

A friend of mine in Shenzhen is a typical MiFan. When I visited his home, I saw an astonishing number of Xiaomi products, including but not limited to: air conditioners, TVs, stereos, thermometers and hygrometers, humidifiers, rice cookers, air fryers, and scales. Almost all of these appliances can be controlled via Wi-Fi using a Xiaomi mobile phone, and they can even be linked together; for example, when the air conditioner detects that the room humidity is too low, it automatically turns on the humidifier.