Why does a sliced ​​loaf from the nearest supermarket lie in the bread bin for days, not getting stale or moldy, like a plastic dummy? In this investigation, we expose the real composition of popular bread on the shelves of ATB, Silpo, Novus, and Varus — from the Kyivkhlib and Kulynichi brands to the budget lines Svoya Liniya and Povna Chasha for 17–28 hryvnias. You will learn how cheap fodder flour is turned into a fluffy loaf with the help of industrial emulsifiers, soy, preservatives, and palm oil, and how dangerous such cost optimization really is. What kind of bread do you buy and do you pay attention to the small print on the back of the pack before putting it in the cart? bread, loaf, bread quality, ATB, Silpo, bread warehouse, Kyivkhlib, Kulynichi, supermarkets of Ukraine, product investigation, bread according to DSTU, consumer basket