Costco looks like a company that should be losing money — rock-bottom prices, warehouse shelves, free samples everywhere. Yet it generates billions every year. How?
In this video, we break down the genius system behind Costco's success: the $60 membership trap, the famous $1.50 hot dog, the $4.99 rotisserie chicken, the Kirkland empire, and the psychology that makes you walk in for paper towels and walk out $300 poorer.
CHAPTERS:
0:00 The company that shouldn't make money
0:37 The strange business model
2:00 The $60 question
3:20 The secret behind the low prices
4:45 The $1.50 hot dog
5:50 The rotisserie chicken trick
6:50 The real engine
7:40 Why you spend so much
8:30 The Kirkland effect
9:00 Why Costco isn't Amazon
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