KPOP STUDY P2: BOOKING BIG VENUES BUT SELL HALF CAPACITY?
Asian Entertainment and Culture
41,654 views
0:01 Intro: What we discussed in part 1
2:37 UK Main Official Album Chart
7:09 UK Main Official Singles Chart
9:05 Nine Groups Out of 1,182 Is Not Exactly a Stampede
10:25 Britain Also Reveals Something Billboard Can Hide
12:17 BTS Still Operate on a Different UK Scale
14:36 Everyone Is Doing “World” Tours, almost everyone is “faking it till they make it”
17:33 Love Yourself Changed the Question
19:55 World Tour does not automatically mean “going global”
21:12 Ticket Sales Give Us Another Way to Measure the Hierarchy
23:28 Giving away tickets and then claiming “sold out”
25:10 Playing a Stadium Does Not Make You a Stadium Touring Act
SEVENTEEN & TWICE
26:52 Stray Kids & blackpink Crossed Into Genuine Global Stadium Touring
27:25 And then there is BTS
28:10 The levels of success and outro
#bts
Part 1: RESEARCH PROVED KPOP IS NOT GLOBAL, ONLY 3...
Part 2: KPOP STUDY P2: BOOKING BIG VENUES BUT SELL...
Part 3: KPOP STUDY P3: ALBUM SALES DON’T MEAN SOME...
Donate for the documentary and book to document the impact of BTS https://www.gofundme.com/f/bts-comeba...
Donate: donate.asianeac.com
Patreon: Patreon: asianEAC
Website: http://AsianEntertainmentAndCulture.com
Talk to me anytime: Twitter: AsianEAC
For more personal stuff:
Instagram: iamfairlane
Twitter: iamfairlane
The harsh reality of K-pop industry stats: most groups survive only 4 years. See the data on why so few reach million-seller status.
Professor Kim Jong-sop analyzed 1,182 K-pop groups that debuted between 1996 and 2025 to determine the true K-pop group survival rate. The findings provide a stark look at the longevity of idols and the difficulty of maintaining a career in the current music market. By looking at the actual K-pop industry stats, fans and industry observers can better understand the business pressures facing these artists.
Only 3.55% of the groups studied ever sold 300,000 copies of a single album, while just 1.61% reached million-seller status. These K-pop success rates highlight how rare massive commercial achievement is compared to the volume of groups entering the field. This breakdown of K-pop album sales offers a objective perspective on what it actually takes to succeed commercially.
Subscribe for weekly music industry data breakdowns, and comment below with which group statistics you want to see analyzed next.
20 Comments
I like that, it lets me know for fact they're not gonna be a moment in and then out ...
It's RARE, oh it's so effin rare in this industry, which people here in western countries already doubt because of the longevity issues in Korea.
This is BTS's first real large scale global tour. Let's not forget that. They had the Pandemic and their military enlistment hinder this particular event before.
And even though they're making a ton of money, they're not indicating that they want to stop which makes me very optimistic.
Kpop has no intention as an industry of changing its ways, even though it's clear that the secret sauce to a true global success is just that.
So thanks professor Kim, but I think I know exactly what's wrong, and why those other acts won't catch on in the same way BTS did. They're just not the same.
Boston doesn't pull from nearly the population that NY does. New Englanders are used to traveling to NY for shows so Boston shows also cannibalize the NY demand. The acts that play there tend to be legacy acts like The Rolling Stones, Springsteen or country acts. The one contemporarily popular act that always books Gillette is Taylor Swift (it was her first stadium appearance and they reached out to her in 2010 to say their internal data said she could sell it out--they had to convince her!).
Also, since they were able to sell so many more tickets with their 360 presentation, this is something unprecedented by an enormous degree over other Korean acts.
Streams and charts are meaningless in context.
KPOP STUDY P2: BOOKING BIG VENUES BUT SELL HALF CAPACITY?
Asian Entertainment and Culture
41,654 views
0:01 Intro: What we discussed in part 1
2:37 UK Main Official Album Chart
7:09 UK Main Official Singles Chart
9:05 Nine Groups Out of 1,182 Is Not Exactly a Stampede
10:25 Britain Also Reveals Something Billboard Can Hide
12:17 BTS Still Operate on a Different UK Scale
14:36 Everyone Is Doing “World” Tours, almost everyone is “faking it till they make it”
17:33 Love Yourself Changed the Question
19:55 World Tour does not automatically mean “going global”
21:12 Ticket Sales Give Us Another Way to Measure the Hierarchy
23:28 Giving away tickets and then claiming “sold out”
25:10 Playing a Stadium Does Not Make You a Stadium Touring Act
SEVENTEEN & TWICE
26:52 Stray Kids & blackpink Crossed Into Genuine Global Stadium Touring
27:25 And then there is BTS
28:10 The levels of success and outro
#bts
Part 1: RESEARCH PROVED KPOP IS NOT GLOBAL, ONLY 3...
Part 2: KPOP STUDY P2: BOOKING BIG VENUES BUT SELL...
Part 3: KPOP STUDY P3: ALBUM SALES DON’T MEAN SOME...
Donate for the documentary and book to document the impact of BTS https://www.gofundme.com/f/bts-comeba...
Donate: donate.asianeac.com
Patreon: Patreon: asianEAC
Website: http://AsianEntertainmentAndCulture.com
Talk to me anytime: Twitter: AsianEAC
For more personal stuff:
Instagram: iamfairlane
Twitter: iamfairlane
The harsh reality of K-pop industry stats: most groups survive only 4 years. See the data on why so few reach million-seller status.
Professor Kim Jong-sop analyzed 1,182 K-pop groups that debuted between 1996 and 2025 to determine the true K-pop group survival rate. The findings provide a stark look at the longevity of idols and the difficulty of maintaining a career in the current music market. By looking at the actual K-pop industry stats, fans and industry observers can better understand the business pressures facing these artists.
Only 3.55% of the groups studied ever sold 300,000 copies of a single album, while just 1.61% reached million-seller status. These K-pop success rates highlight how rare massive commercial achievement is compared to the volume of groups entering the field. This breakdown of K-pop album sales offers a objective perspective on what it actually takes to succeed commercially.
Subscribe for weekly music industry data breakdowns, and comment below with which group statistics you want to see analyzed next.