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How to Brand Yourself Like a Celebrity

By Kayleigh

397,822 views

Welcome to my brand new 12 part series: The Era’s Tour - Kayleigh’s Version!!
In this video, I’m walking you through how to brand yourself like a celebrity so you can finally stand out online, attract your audience, and step into your next era. ✨

Because let’s be real for a sec… Being forgettable online is worse than being disliked. Celebrities know this and that’s why they are masters at the branding playbook. We're gonna learn the very thing that makes people dress up to go to concerts, make friendship bracelets and model the aesthetics of the likes of Taylor Swift, Olivia Rodrigo and Charli XCX.

We’ll breakdown:
Why being forgettable is kinda fatal for your brand
How celebrities like Sabrina Carpenter, Charli XCX, and Taylor Swift engineer their branding
How to create your own Main Character Mood Board (and character design your next era)
Building your world: topics, metaphors, audience, and signature elements
Auditing your profile + messaging (your digital PR team)
Creating your signature content style and visuals

By the end, you’ll have the tools to start turning your brand into something unforgettable. This is part of my Era's Tour: Kayleigh's version - a 12 part series inspired by each of Taylor Swift's iconic albums. We'll be taking that album and breaking it down into a business, branding or content style training. Hope you're ready for your showgirl era

Timestamps
00:00 intro
02:47 how to celebrities brand
08:27 your character design
12:34 your showgirl era energy
13:35 who you're trying to attract
16:55 your brand voice
24:36 outro

#CelebrityBranding #PersonalBrand #MainCharacterEnergy #TaylorSwiftEras #StandOutOnline #ContentCreatorTips #BrandingStrategy

📌 Next Steps:✨ Join my membership, The Level Up Club → https://www.bykayleigh.co/level-up-cl... Listen to the Pod here → https://open.spotify.com/show/3Aylj79... Follow me on Instagram → @bykayleighpodcast Instagram: bykayleighpodcast

RESOURCES: DOWNLOAD THE SHOWGIRL BRANDING WORKBOOK: https://www.bykayleigh.co/freebies

What I’m wearing:
French Connection Bow Cardigan: https://go.shopmy.us/p-26864661
Glasses: https://go.shopmy.us/p-26864678
Lip Combo: https://go.shopmy.us/p-13024556 with https://go.shopmy.us/p-3875398 and topped with https://go.shopmy.us/p-3927802
Blush: https://go.shopmy.us/p-11124523
Bronzer: https://go.shopmy.us/p-26864734

My Equipment:

Camera: https://go.shopmy.us/p-20822898
Lens: https://go.shopmy.us/p-26864750
Mic: https://go.shopmy.us/p-20823487

20 Comments

@by.kayleigh Creator 5 months ago Pinned

Thanks for watching this video! 💛 if you want more celebrity brand breakdowns - I post every week! Be sure to hit subscribe 💌

@growithbelle 8 months ago

“Being forgetful is worse than being disliked” 😮‍💨

@leahchristinne 9 months ago

For everybody’s sanity, celebrities have brand managers etc that helped them. It takes a village. Don’t be hard on yourselves. ❤️

@warmcoolretro 11 months ago

I love how this was positioned as an “era” of your celebrity rather than something that will define you forever

@nezahatsevim 11 months ago

I am a PR professional focuses on personal branding and worked with many celebrities. Your video gave me a framework on how to apply this knowledge and experience for myself. Because I realised that while doing everyone else’s PR, I forgot to do mine and it’s a crucial mistake 🙂

@devonmoretti 11 months ago

The type of business advice that makes you fall in love with building a business again. Love this so much

@yesikahinojosaenglish 5 months ago

I think the best thing you can do for your personal brand is to go out and have expierences, obsess over things, know people, and the aesthetic will come automatically

@walesz92 10 months ago

I am no business woman, no influencer, not even a Taylor Swift fan and no idea how I ended up here 🙈 But WOW this video is so valuable!! It really gave me a vision for my own lifestyle and how to improve small things in my private life by consciously planning and engineering. Thank you so much❤

@jalapeno1119 10 months ago

Branding is so hard for me because I feel like I'm such a mix of everything

@randipatterson4675 11 months ago

"Stop waiting for your discovery!!!" Love this so much and what I needed to hear. So stoked for this era!

@jessicaclarity 10 months ago

"It is better to be hated than not be known at all" -Prophetess Cash

@zaylovestudios 10 months ago

As an artist, I can honestly say… your aesthetic is giving Disney Princess. The glasses, the orange, the blush. Chefs kiss🥹✨

@RituRiedweg 11 months ago

I love this. it's time to stop being a background dancer in someone else's movie. I'm so guilty of this.

@theturnonlist 6 months ago

I am in my LOST era 😭 I understand everything you say, I know it's important to brand yourself, and for I CANT for the life of me figure out who I am. It's so frustrating. Especially because I know for a fact that as soon as I sort that out, I can do wonders following your tips.

@jewelsofliving 6 months ago

Dang, sometimes a good YouTube video hits like some life-changing college class, and this is such a pristine example! This framework is genius, and you are so motivating!

@alanikeiser 11 months ago

This entire video is something I have struggled with for 25 years with my music career.

@siemprebailandoo 5 months ago (edited)

24:35 summary of recommendations

@DebbyFlandes 10 months ago

not only celebrities! but influencers too they have such big branding that needs to be studied!

@lanirbnb 8 months ago

with this video I just discovered that I've already done my branding 😭

@vamosdeixaroff 9 months ago

and the fact you mentioned your three lip combo when this is trully the focus point of your face and exactly what i couldnt stop staring at? this is branding in itself.