IS THE SURF INDUSTRY IN CRISIS + WHAT IS CORE SURF?
The LAGO Podcast
5,646 views
Is the Surf Industry Actually Dying?
In this episode, we sit down with industry experts Sam Griffiths and Lincoln Eather to take a deep dive into what’s really happening behind the scenes of the surf industry.
From the current state of legacy brands, the impact of private equity and licensing, and whether brands like Quiksilver, Billabong and Rip Curl are still relevant, to the changing relationship between surfers, brands and consumers.
We get into the stuff that usually stays behind closed doors.
We talk about what it actually means to be a “Core Surfer”, whether social media has helped or hurt surfing, the rise of surf influencers, the importance of product vs marketing, the return
of Y2K and heritage collections, and why Rip Curl’s Archive Collection has been such a success.
We also unpack how ABG and Boardriders operate, why Brazil is such a difficult market for surf brands, where the money has gone for professional surfers, and whether the industry needs to grow at all.
This is a rare and honest look at where surfing and the surf industry sits right now and what’s working, what’s changing, and where it could go next.
As always - Thank you for tuning in! Drop a comment below about your thoughts on the industry?
17 Comments
Though I think your content deserves better than an AI generated thumbnail.
That's surf culture not competition and tours.
That's marketing for 💰.that's a sport,surfing a lifestyle.
Greed driven business models and corporate pirates are fueling this.
Not the average surfer who just wants a nice pair of boardies.
Be careful of what you wish for, it might just come true!
IS THE SURF INDUSTRY IN CRISIS + WHAT IS CORE SURF?
The LAGO Podcast
5,646 views
Is the Surf Industry Actually Dying?
In this episode, we sit down with industry experts Sam Griffiths and Lincoln Eather to take a deep dive into what’s really happening behind the scenes of the surf industry.
From the current state of legacy brands, the impact of private equity and licensing, and whether brands like Quiksilver, Billabong and Rip Curl are still relevant, to the changing relationship between surfers, brands and consumers.
We get into the stuff that usually stays behind closed doors.
We talk about what it actually means to be a “Core Surfer”, whether social media has helped or hurt surfing, the rise of surf influencers, the importance of product vs marketing, the return
of Y2K and heritage collections, and why Rip Curl’s Archive Collection has been such a success.
We also unpack how ABG and Boardriders operate, why Brazil is such a difficult market for surf brands, where the money has gone for professional surfers, and whether the industry needs to grow at all.
This is a rare and honest look at where surfing and the surf industry sits right now and what’s working, what’s changing, and where it could go next.
As always - Thank you for tuning in! Drop a comment below about your thoughts on the industry?