Top producers are not wandering around waiting for a slightly shinier commission split and a new branded hoodie.

They are looking at the bigger picture: the brokerage brand, the platform, the support, the opportunities, the marketing, the culture, and whether joining your firm actually helps them win more business.

Josh and Dylan unpack how CRE brokerages can attract and retain top producers by marketing the things ambitious brokers actually care about, from momentum and deal flow to personal brand support, lead generation, technology, recognition, and long-term growth.

There is also a myth-versus-reality game involving a ping pong paddle, because apparently episode 70 needed sport, sponsorship jokes, and recruitment strategy in one sitting.

If your brokerage wants better producers, better retention, and fewer “we need to hire someone yesterday” moments, this one is worth the watch.

There’s also a free downloadable guide to help commercial real estate brokerages think through how they position and market themselves to top producers: https://bit.ly/4ATVyII

📖 What You’ll Learn

Why attracting top producers is a marketing job, not just an HR task
What top brokers look for beyond commission splits
Why brokerage brand matters when producers enter new markets
How marketing support can help with both recruitment and retention
Why producers still care about lead generation, even with an existing book of business
How to market your platform, momentum, culture, and producer support more effectively
Why brokerages should recruit before they urgently need to recruit

🎧 Chapters

(0:00) Why brokerages want the best of the best
(0:56) Why this is a marketing job
(1:43) What top producers are evaluating
(3:34) Myth vs reality
(9:22) Prove the brand has momentum
(11:16) Market your platforms
(13:47) Recruit before you need to
(15:08) The big takeaway
(15:27) Free downloadable resource for CRE brokerages