Brian and Alex break down the exact 7-step framework major brands use to engineer viral campaigns. This isn't about getting lucky, virality is a repeatable science, and they walk through real examples showing how any brand can apply this system to create a viral moment.


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CHAPTERS:

00:00 - Intro
01:33 - The Narrative
02:42 - Seeding Creators
07:26 - World Building
08:35 - Participation Mechanism
12:50 - Big Swing Visual
15:08 - Scarcity & Urgency
19:00 - Launch Time Sync
23:59 - Wrap Up