In this episode of Inside the 90, Jami and Andrew break down the vision cadence that gives the podcast its name, from 10-year target through three-year picture, one-year plan, and 90-day rocks. Using a live client story, they explore how pairing core focus with a 10-year target creates the soul of a company, the passion that actually rallies a team rather than a vague mission statement.

They dig into why three years is the magical timeframe for letting go of present-day constraints, how to build a three-year picture that gives people goosebumps, and how that vision cascades down into annual goals and quarterly rocks. The conversation closes with a reminder that being a visionary is a responsibility, not an ego title, and that none of this works without real discipline in execution.

Key Topics
Why core focus and the 10-year target together form the soul of a company.
Digging past generic mission statements to find a company's real reason for being.
The brand birthright and reconnecting with a founder's original spark.
When and how revenue can work as a 10-year target.
Why alignment on vision reduces internal turmoil on a leadership team.
The three-year picture as the magical timeframe for letting go of constraints.
Building a three-year picture as a narrative that creates real excitement.
Cascading vision from the 10-year target down to annual goals and 90-day rocks.
Why being a visionary is a responsibility, not an ego title.

Key Chapters
0:00 - Introduction and teasing the topic of vision cadence.
1:30 - Why Inside the 90 means living in a 90-day world.
3:00 - Story of a company regaining its entrepreneurial spirit.
5:30 - Combining core focus and the 10-year target as the soul of a company.
8:00 - Digging past generic mission statements to find the real why.
11:00 - The brand birthright and the founder's original spark.
13:30 - Why 10-year targets can range from five to thirty years.
15:00 - Revenue as a 10-year target, and when it does or does not work.
18:00 - Why alignment on vision matters for a leadership team.
20:30 - Andrew and Jami share their own 10-year targets.
23:00 - Framing the 10-year target as a rally cry and BHAG.
25:00 - Moving from the 10-year target to the three-year picture.
27:30 - Why three years is the magical timeframe for letting go of constraints.
30:30 - Building the three-year picture as a narrative.
33:00 - Revisiting a past three-year picture and seeing real traction.
35:30 - Turning the three-year picture into the one-year plan.
38:00 - Staying disciplined when priorities shift mid-year.
40:30 - Working on the business versus working in the business.
43:00 - How much of a rock should be on versus in, by role.
45:00 - Rocks as the road that leads to the three-year and 10-year vision.
47:00 - Avoiding pencil whipping the vision building process.
49:00 - The responsibility of being a visionary.
50:30 - Closing thoughts and preview of the next episode on rocks and scorecards.

Mentions & Credits
Wonder - https://www.workwithwonder.com
EOS Worldwide - https://www.eosworldwide.com
10x Is Easier Than 2x - https://10xeasierbook.com
The Gap and The Gain - https://gapandgainbook.com
Visionary - https://www.markcwinters.com/visionar...
Rocket Fuel - https://www.amazon.com/Rocket-Fuel-Es...
Strategic Coach - https://www.strategiccoach.com